2024-04-15 17:00
10 Proven Strategies To Boost Your Local SEO
Boosting local SEO is crucial for bu… Read More
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The official blog of Higgins Marketing Group. We'll share cool stuff to improve your small business marketing... or just make you laugh - depends on the day.
2024-03-25 17:00
The Power Of Social Media Marketing For Small Businesses
Prior to the advent of the int… Read More
2024-02-26 18:00
12 Free Marketing Tools Worth Checking Out!
If it seems like every time you turn around… Read More
2024-01-17 18:00
Data Aggregators: What They Are, And Why You Need To Be Listed With Them
Businesses are eager… Read More
2023-12-18 18:00
How To Improve Your Local SEO Through Building Citations
Businesses thrive by gaining online recogni… Read More
2023-11-27 18:00
Bad Customer Reviews? Here Are 10 Tips To Respond Effectively
If you’re stressed about the pos… Read More
2023-10-16 17:00
Customer Testimonials: How To Collect Them, And Why They Are Critical To Your Business
When people c… Read More
2023-09-25 17:00
Remarketing… What Is It And How Can It Deliver Results For Your Business?
If you’re sea… Read More
2023-08-21 17:00
Facebook Lookalike Audiences: What Are They And How Do I Use Them?
Facebook’s Lookalike Audien… Read More
2023-07-17 17:00
Tips For Getting The Most Out Of Your Google Business Profile
Millions of people depend on Google ev… Read More
2023-06-19 17:00
Follow These 6 Tips To Get Your Website Design Right!
In today’s digital age, having a well-de… Read More
2023-05-15 17:00
Email Marketing Corner – How To Improve Your Subject Lines For Better Engagement
When it comes… Read More
2023-04-17 17:00
What’s All This Talk About Google Analytics 4…What Is It? What Do I Need To Do?
In the… Read More
2023-03-21 17:00
Customer Retention Strategies
Successful business owners use time tested marketing tactics to attrac… Read More
2023-02-20 18:00
Top SEO Tactics To Avoid
As a marketer, it’s a good idea to be aware of the various SEO strate… Read More
2023-01-16 18:00
Marketing With Influencers
Ever since the advent of advertising, businesses have prospered by using… Read More
2022-12-19 18:00
2022-11-21 18:00
The Power of Customer Testimonials: How To Get Them, And How To Use Them To Help Close Business.
Cus… Read More
2022-10-17 17:00
5 Free and Low-Cost Marketing Ideas That Help Bring In More Customers
Business owners everywhere are… Read More
2022-09-19 17:00
How to Create Content That Your Audience Will Want to Share
When you’re creating content that… Read More
2022-08-15 17:00
Customer Reviews: Why They are Important and How to Get More of Them
Customer reviews are very valua… Read More
2022-07-18 17:00
How Often Should I Send Marketing Emails?
Many business owners grapple with this question because se… Read More
2022-06-20 17:00
Ways to Generate More Leads Using Content Marketing
Content marketing is currently the best way to g… Read More
2022-05-16 17:00
7 Signs You May Be Ready for a New Company Web Design
Every business owner is proud of their website… Read More
2022-04-18 17:00
How To Pick The Right Social Media Platforms For Your Business
Using social media to showcase your b… Read More
2022-03-21 17:00
Web Design: Tips for Converting Your Visitors into Leads
Congratulations on having a clean and concise website that’s easy… Read More
2022-02-21 18:00
Best Practices for Optimizing Your Blog Posts for Search Engine Rankings
Blogging about your business, and related topics, is fun… Read More
2022-01-24 18:00
Building Business Citations: What Are They And Why Are They Important?
Prior to the internet, an encyclopedia sized book called t… Read More
2021-11-16 18:00
The Dos and DON’Ts of Social Media Marketing
Posting on social media can feel like walking a tightrope. Many marketers don… Read More
2021-10-19 17:00
How to Boost Business with Organic Marketing
Organic marketing is all about executing a good plan, then watching traffic increase… Read More
2021-09-20 17:00
5 Creative Marketing Strategies
It’s time to shake things up!
People don’t just appreciate imaginative problem-solver… Read More
2021-08-23 17:00
6 Ways to Improve Your Marketing Communications
When people think about marketing communications, they tend to envision cleverly… Read More
2021-07-20 13:00
How to be Successful Using Google Ads This Year and Beyond
Google Ads is much smarter than it was a few years ago. In addition to… Read More
2021-06-22 17:00
Top Marketing Strategies to Grow Your Business This Summer
Make this a summer to remember! Even if your business has been doing s… Read More
2021-05-24 17:00
6 Tips to Optimize Your Blog Posts for SEO
You may have one of the most informative and beautifully written blogs on the internet… Read More
2021-04-12 17:00
Best Way for Local Businesses to Get Found on Google
Being a small business owner in today’s technology-driven world should… Read More
2021-03-08 18:00
Reasons Why Your Business Still Needs a Solid Website
In an ever-changing world, businesses of all sizes need informative and att… Read More
2021-02-10 18:00
Landing Page Must-Haves to Convert More Visitors
Landing pages are essential business tools. However, if they are not designed wi… Read More
2021-01-13 18:00
Top 5 Things You Can Do to Market Your Business in 2021
Now that we have bid farewell to 2020, it is important to remain optimist… Read More
2020-12-16 18:00
Valuable Tips for Running a Successful Review Campaign
After a successful holiday sales season, business owners are eager to read… Read More
2020-11-11 18:00
Strategies for Holiday Marketing
NOTE: With this blog we shift our primary focus away from our typical business-to-business marke… Read More
2020-10-14 17:00
5 Ways to Write Persuasive Sales Copy
When it comes to marketing, it all starts with sales copy. In large part, it’s your s… Read More
2020-09-16 17:00
Should I Incorporate Video into My Marketing?
Understanding your audience is an essential element of successful marketing campaig… Read More
2020-08-12 17:00
What do Visual Search Engines like Google Lens, CamFind, and Bing Visual Search, Mean for Me?
Every hour of every day we are bomb… Read More
2020-07-15 17:00
How Should Increased Use of Voice Search/Smart Speakers Affect My Digital Marketing?
As companies compete for the top spot in an… Read More
2020-06-10 17:00
Email Personalization, Worth the Effort?
Email personalization, or email segmentation, has helped business owners see a jump in t… Read More
2020-05-13 17:00
Should I Add a Chatbot to My Website?
Chatbots are a type of artificial intelligence known as Conversational Agents or Dialog Sys… Read More
2020-04-08 17:00
Small Business Marketing During the COVID-19 Crisis
The COVID-19 pandemic has essentially brought society to a screeching halt an… Read More
2020-03-18 17:00
5 Tips for Boosting Website Conversion
It is exciting to anticipate all the new business your website is going to bring you in th… Read More
2020-02-19 18:00
Do I Need a Blog on My Website?
More often than not, business owners think blogging will absorb valuable time they could be spend… Read More
2020-01-22 18:00
Achieve Greater Success with These Web Design Best Practices
As we begin a new decade, small business owners are smart to stay on… Read More
2019-11-13 18:00
What is Domain Authority and Why Does it Matter?
When it comes to consumers searching online for a product or service, the questi… Read More
2019-10-23 17:00
The Facebook Ad Metrics That Actually Matter
It can be really exciting to see the data rolling in on your first Facebook ad camp… Read More
2019-10-09 17:00
The 3 Things All High-Converting Forms Have in Common
Picture this – you optimize your website with SEO best practice… Read More
2019-08-14 17:00
How to Create a Marketing Budget for Your Small Business
Marketing is an investment, one that just about every business &nd… Read More
2019-07-24 17:00
How To Perform An SEO Audit In 15 Minutes Or Less
We’ve all heard the old adage that if it ain’t broke, don&rsq… Read More
2019-06-26 17:00
Facebook Marketing 101: The Difference Between Boosted Posts and Facebook Ads
There’s a reason everyone looks at the… Read More
2019-06-05 17:00
UX Mistakes That Are Driving Traffic Away From Your Website
Let’s say you are offering the best product/service in yo… Read More
2019-05-01 17:00
How Online Reviews are Powering Small Business Marketing
Long gone are the days where customers walk blindly into a small b… Read More
2019-01-23 18:00
So Your Website Has a High Bounce Rate… What Does it Mean and How to Fix It?
A lot of marketers will tell you not to… Read More
2018-12-05 18:00
5 SEO Ranking Factors You Might be Overlooking
So… exactly how many ranking factors does Google look at when decidin… Read More
2018-10-17 14:59
Which Social Media Channels Should I Use for My Small Business?
One of the most common questions we get from our clients is… Read More
2018-09-12 17:00
3 Design Trends Coming to a Website Near You!
In our opinion… Read More
2018-08-08 17:00
Top Pay-per-Click Mistakes You May Be Making
There is a lot that goes into creating a PPC campaign.
There’s the keywo… Read More
2018-07-11 17:00
Why a Content Marketing Strategy is a Must-Have for any Small Business
There once was a time when content marketing was som… Read More
2018-06-20 17:00
5 Great Tools to Help You Monitor Your Online Reputation
Do you know what people have been saying about you and your busine… Read More
2018-06-06 17:00
6 Simple Ways to Increase Engagement on Facebook
As business owners, we want to believe that as long as we’re schedul… Read More
2018-05-23 17:00
5 Web Pages that Every Small Business Website Needs
When it comes to web development, one of the biggest things we see smal… Read More
2018-05-09 17:00
Grow Your Website Traffic with These 5 Solid Content Promotion Tools
Question: How much time do you spend promoting all tha… Read More
2018-04-25 17:00
Marketing Emails Not Getting Opened? Try These 4 Tips!
So you spend all this time writing and designing what you think are… Read More
2018-04-11 17:00
Four Tips to BOOST Your Facebook Following
It’s true what they say, you know. Follower count really is just a vanity… Read More
2018-03-28 17:00
Do I Really Need SSL Security on My Website, and Why?
Over the last few months we’ve been getting a lot of questions… Read More
2018-03-07 18:00
Is Your Website Really Projecting Your Brand?
A visually attractive website will definitely score you points with prospects… Read More
2018-02-14 18:00
3 Quick Tips for Using Social Media as a Customer Service Tool
Back in the day when you had a problem with a product or ser… Read More
2018-01-31 18:00
4 Pay-Per-Click Misconceptions that are Holding Your Marketing Back
Back in December, when you were finalizing your 2018 m… Read More
2018-01-24 18:00
Want to Boost Your Marketing IQ? These 4 Books Will Help!
As a small business owner, you have to learn many skills to survive in… Read More
2018-01-03 19:03
3 Marketing Stats You Need to Know for 2018
The new year is here, which means it’s already time to get started on executin… Read More
2017-12-20 18:00
Facebook Ads: 3 Quick Tips to Get More for Your Money!
We recently wrote a post about why we think you should give Facebook ads… Read More
2017-12-13 18:00
How to Write Email Subject Lines That Will Actually Get Clicked
Crafting a subject line is serious business. It may seem like su… Read More
2017-11-29 18:00
5 Ways Small Businesses Can Increase Sales This Holiday Season
It’s that time of year again! Christmas is just a few week… Read More
2017-11-22 18:00
Yep… Despite What You’ve Heard, There’s Still Good in this World
If you’ll humor me, this week I’… Read More
2017-11-08 18:00
Creative Ways to Get New Reviews for Your Small Business
All small business owners would like to think that if they have a great… Read More
2017-10-25 17:00
Are Facebook Ads Right for Your Business? 3 Reasons to Give Them a Try
You’ve probably heard of this thing call… Read More
2017-10-18 17:00
4 Elements Every Successful Marketing Video Must Have
There’s no escaping it — video is becoming king in… Read More
2017-10-11 17:00
Want More Out of Your Marketing? Write Content that Engages Your Target Audience
We’re going to start this post… Read More
2017-10-04 17:00
5 SEO Mistakes You’re Probably Making and How You Can Fix Them
So you decided to focus on SEO for your sma… Read More
2017-09-27 17:00
Link Building 101: How to Climb the Search Rankings via Backlinks
Ok, so you know all about using search engine optim… Read More
2017-09-20 17:00
How to Personalize Your Marketing Efforts for Higher Engagement
You might think big-name brands have all the advantag… Read More
2017-09-13 17:00
10 Email Marketing Do’s and Don’ts for the Small Business Owner
Email marketing continues to be a powerho… Read More
2017-09-07 17:00
How to Set Up a Basic Influencer Marketing Campaign for Your Small Business
Influencer marketing is all the talk in t… Read More
2017-07-12 17:00
Boost Your Email Marketing Results: 3 Tips to Avoid the Spam Box
If you’re a small business who relies on emai… Read More
2017-05-31 17:00
Are Your Social Media Efforts Really Having an Impact? Here’s a Quick Way to Find Out!
Social media is respons… Read More
2017-05-24 17:00
7 Steps to a Successful Marketing Automation Campaign
We’ve talked a lot about marketing automation in the past. We’ve writte… Read More
2017-05-18 20:07
Considering a New Website? Make Sure You Ask These 5 Questions
Undergoing a website redesign can be equal parts excitement and intimidati… Read More
2017-05-10 17:00
Keyword Research: Why it’s Critical for Ongoing SEO Success (Plus FREE Tools!)
It all starts with a search.
A customer is looking f… Read More
2017-05-03 17:00
Need Some Inspiration for Your Content Marketing? Try these Six Sources!
Remember how excited you were when you kicked off your content m… Read More
2017-04-21 19:00
3 Simple Ways to Increase Conversions on Your Website
You’ve put in a lot of work to get visitors to your website. You’ve cre… Read More
2017-03-29 17:00
Marketing Best Practices: Are You Leveraging the Power of Color?
Think about it, color appears everywhere in your business. It’s in… Read More
2017-03-22 17:00
6 Signs Your Business’ Website is In Need of a Redesign
When you’re looking for a product or service, whether it’s a ne… Read More
2017-03-15 17:00
Yes, Even Small Businesses Can Make Video Marketing Work
Everyone is talking about video marketing lately. What once was something that s… Read More
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