OMG, I love that purse! I’m gonna buy it! I need to buy it! NOW! – that’s exactly what happens in Spontaneous buyer’s mind when he sees what he wants. He wants it badly and he wants it now!
Do YOU like being spontaneous? Guess what?! 35% of your consumers DO! So let’s find out in detail what describes the so called “unpredictable” to put him in the shoes of “predictable”!
There are altogether 4 different modalities dividing shoppers in categories, which are respectively:
Each of these categories embody different particular features of which you should be aware of to make your product sell. We human beings are more or less (let it be said) just animals with particular instincts that drive us to do what we sort of have to do, however, this “have to do” differs from person to person.
This time I’ll tell you more about spontaneous buyer and of his “haves”, which by the way are one of the most unrestricted and unrestrained within those 4 categories.
Basically, when talking about spontaneous consumer it is all about love at the first sight! No kiddin’! It’s all about I need it NOW, I want it now! However there are some peculiarities which might trigger this “love at first sight” to happen and that’s what you as a seller should be aware of. These tips and tricks might come very handy when creating overlays!
For a spontaneous buyer it is of a crucial importance that the colours are basically popping! An eye catching turquoise, ruby red, sunset’s yellow – everything that pops out (and if it pops out sequentially with your exit intent overlay it will be unstoppable).
Spontaneous people are fun loving, so the more “fun” your overlay appears to be, the better.
Spontaneous buyers are extremely enthusiastic! And that’s exactly what they await from you! Enthusiastic phrases.
Stay positive via sending your message, otherwise your spontaneous buyer will be gone!
For a spontaneous shopper it is of a crucial importance to receive positive feedback. Just as simple as, for example, “Thank you for subscribing” shared via overlay or any other appreciation message. As spontaneous people tend to breathe in with a full chest, they are also extremely sensitive to both – negative and positive things, so keep in mind to stay positively appreciative.
Challenge is another word that puts gasoline to the fire of the spontaneous shopper. Of course, this challenge should include for example absolutely long and irritating check out procedure. It should be fast and moreover FUN. As spontaneous people are all about NOW (since no other time really exist), you can implement a simple 10 seconds countdown on, for example entering to fill a registration form for a free discount coupon for the first purchase via overlay. That should do it’s job.
And again – about the power of NOW (by the way – an excellent book by the Echart Tolle, that I would recommend to all the readers) – it is important to REMIND to the spontaneous shopper that NOW is the time to buy, as if it might be the last chance (like only 2 left in the stock or “TODAY’s special offer”) . You have to put an emphasis on NOW. Buy NOW, live NOW, shop NOW!
Don’t forget about the nuances. Although, spontaneous shoppers are quite fast, they recognise nuances very quickly. An over thought design, containing very well worked details would affirm the shopper that buying is the right thing to do. Me myself am a spontaneous shopper and I can only agree with this statement – perfection of a detail is of a crucial importance!
In the end, spontaneous shoppers mostly tend to say yes. It’s almost like a slogan of their lives “Say yes!” , “Jump!” . So you shouldn’t tension too much! Just push the right triggers, use the properly adapted overlay and the shopper is yours!
This post first appeared on A Blog About Ecommerce, Marketing And Conversion Rate Optimization | MaxTraffic, please read the originial post: here