Salez Storm Customer Retention Program Increases Realtors Bottom Line Profit
As a realtor you are besieged every day by companies that are competing for your marketing dollars. Some are necessary, some are not, but is there an actual customer retention program that has it all? You are told that you need to communicate more often to your active and closed clients, but who offers bulk text messaging, Postcards, E-Cards, Newsletters, Customized Gifts, Voicemail Marketing, and social media to name a few? Salez Storm! Salez Storm is a relationship building customer retention machine.
Not only does Salez Storm help you target active buyers with current and upcoming home inventory, but it also helps you do the one thing that other marketing programs can’t do, retain closed clients. According to Bain & Company it costs a company 6-7 times more for customer acquisition than it does to retain an existing one. Repeat customers, especially for Realtors, become low-hanging fruit. Why? A repeat customer already knows and trusts you and isn’t going to question your motives and require meeting after meeting, which saves you time and generally means a much smoother transaction.
Here are some common sense customer retention ideas that Salez Storm can help you easily accomplish.
- Say Thank You & Send A Gift
It’s an obvious one, but it works. Customers like to feel appreciated especially if they just spent money with you on a new home. There’s a variety of ways to say thank you with Salez Storm. Send a personalized gift with a message and then add the home purchase anniversary date to your calendar buddy in Salez Storm that will remind you year after year to send a gift celebrating their purchase. A small gift may reap big rewards as customers will be impressed that you remembered their important date.
- Consistently Communicate
Reach out to your customers on a regular basis. Whether it’s a newsletter, e-card home improvement tip or a physical postcard, customers like to feel like you didn’t just make your commission and move on. By sending regular post-purchase communications you send the message that you care more about them than just closing the sale.
Need some help with these items? Go to Salezstorm.com today and get signed up for a free account. Salez Storm has all the marketing tools under one app that any Realtor today must have to stay top-of-mind with active and closed clients.
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