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Ford Motors, Texting, and Where We See Real Estate Going In 2016

Ever heard of The Innovator’s Dilemma? (Book link)

It basically goes like this:

What got you here…won’t get you there.

In fact, the stats are rather scary:

  • Only 2 of the companies that made non-hydraulic diggers were able to stay in business when hydraulic diggers led the way
  • Xerox was unable to switch fast enough to capture the home printer market
  • Sears failed to adapt to growing competitors
  • Walmart’s store sales are falling with the rise of Amazon and competitors like Costco

The message?

Businesses that stay the same will fail.

In today’s show, Sean (bio link) and I (bio link) discuss the specifics about how Ford reinvented themselves during the 2008 crash. And how agents can use texting to reinvent their lead followup system.


  • The lessons from “American Icon” by Bryce G. Hoffman
  • The stats that backup why you should be texting your leads
  • How LeadSites help you automatically text all new leads that you acquire
  • The LeadSites difference

Right-click here and save-as to download this episode to your computer.


  • “American Icon” Book
  • Audible Sponsor Link
  • CRM Success Formulas

Thanks for Listening!

Thanks so much for listening this week! Did something we said interest you? Leave a comment below and I’ll reply.

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Read More On The Blog

  • 5 Free And Simple Open House Sign In Sheet Templates For Agents
  • 4 Tips To Maximize Your 1st Blog Post For Leads (…even if you can’t write) [Podcast]
  • 13 Free Real Estate Text Message Templates That Get You Answers
  • The 16 Real Estate Facebook Ads Zillow Is Running Right Now…And what it means for real estate agents

The post Ford Motors, Texting, and Where We See Real Estate Going In 2016 appeared first on Easy Agent Pro.

This post first appeared on Easy Agent PRO | Real Estate Agent Websites That G, please read the originial post: here

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Ford Motors, Texting, and Where We See Real Estate Going In 2016


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