Ever heard of The Innovator’s Dilemma? (Book link)
It basically goes like this:
What got you here…won’t get you there.
In fact, the stats are rather scary:
- Only 2 of the companies that made non-hydraulic diggers were able to stay in business when hydraulic diggers led the way
- Xerox was unable to switch fast enough to capture the home printer market
- Sears failed to adapt to growing competitors
- Walmart’s store sales are falling with the rise of Amazon and competitors like Costco
Businesses that stay the same will fail.
In today’s show, Sean (bio link) and I (bio link) discuss the specifics about how Ford reinvented themselves during the 2008 crash. And how agents can use texting to reinvent their lead followup system.
IN THIS EPISODE, YOU’LL LEARN:
- The lessons from “American Icon” by Bryce G. Hoffman
- The stats that backup why you should be texting your leads
- How LeadSites help you automatically text all new leads that you acquire
- The LeadSites difference
Right-click here and save-as to download this episode to your computer.
LINKS AND RESOURCES MENTIONED IN THIS EPISODE:
- “American Icon” Book
- Audible Sponsor Link
- CRM Success Formulas
Thanks for Listening!
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Read More On The Blog
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The post Ford Motors, Texting, and Where We See Real Estate Going In 2016 appeared first on Easy Agent Pro.
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