Bold Content was approached by Yahoo! to develop a short-form reality show featuring Cat Deeley, the host of Fox’s hit TV show So You Think You Can Dance. The video series In The Dressing Room With Cat Deeley featured a mixture a celebrity interviews, lifestyle and fashion tips.

In each episode Cat Deeley, a former fashion model, discusses fashion, make-up, hair and shoe choices with make-up artist Amy Strozzi, hair stylist Sallie Nicole and other guests. The show features tips as well as her thoughts behind specific fashion choices.

The video series was part of Yahoo! premium original programming distributed exclusively through their website. At the time of development Yahoo! had 8 out of 10 of the top shows available online. The series provided a platform for brands to tell their stories through an engaging video format.

Filming In The Dressing Room

In The Dressing Room was filmed with a very frenetic editing style in mind. We knew that we wanted to keep the sound bites short and the pace of the editing fast as it was designed as an attention grabbing piece to connect with time scarce online viewers.

We took care of organising the locations, the celebrities and fitting it around Cat Deeley’s hectic schedule. It was filmed with a three person crew; a camera/ director, a DOP and a sound person. The shoots usually lasted half a day as the celebrity guests and members of the fashion community were generally pressed for time.

We set up and shot fast whilst also ensuring a high-end result. Lighting the interviews had to be done quickly and efficiently in order to leave us enough time to capture cutaways that were relevant to the edit.

Interview With Celebrity Mathew Williamson

In this episode of In The Dressing Room With Cat Deeley she interviews her long-time friend fashion designer Matthew Williamson. The interview covered everything from Beyonce’s swimsuit, to American Sniper stars Sienna Miller fashion choices, to a controversial dress from Sex and the City 2.

Interview With Stylist Anna Foster

In this interview Cat Deeley talks to Grazia magazine stylist Anna Foster. Cat Deeley and Anna Foster are long time friends and colleagues having worked together for the past eight years. In this video Anna answers fashion related questions from Deeley’s Twitter followers.

Make Up Tips With Amanda Grossman

In this episode of In The Dressing Room with Cat Deeley, with the help of personal make up artist Amanda Grossman, explains how to achieve a natural yet polished look. Hair stylist Peter Lux, who works with celebrity clients including Claire Danes and Emma Watson, shares his personal hair styling tips.

Watch a showreel for In the Dressing Room below:

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