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When To Let Go Of Your Marketing Team

You thought you found the perfect Marketing company. They talked a big game about building your brand and overwhelming your business with customers, but a year in, all they’ve given you are a bunch of invoices.

Advertising agencies can make a lot of promises, but they’re not always great at keeping. The vast majority of Rock Candy Media clients came to us after another agency let them down. It’s such an epidemic that we introduced our Contract Killers campaign to help businesses escape the predatory legalese that they signed up for. For the most part, at Rock Candy Media, we try to work without a contract. We build relationships with our clients – no need to put it on paper.

However, if you didn’t sign on with Austin’s best advertising agency and now find yourself needing to make a conscious uncoupling with your marketing firm, here’s what to do.

Gather All Your Assets


Art, copy, code and anything else that you paid for belongs to you. Don’t let your soon-to-be-ex agency hold you hostage by holding onto your assets. Remember to get passwords to any social channels, Yelp pages or subscription services as well.

Be Explicit


Don’t leave any wiggle room when you tell your agency to stop all work. If you hem and haw, they may continue to rack up hours and try to bill you for them. Here’s an example email:

Bad Agency,

Please stop all work immediately.


Business T. Owner

Prepare Your Grievances


If the agency tries to come back at you with a bogus bill, pretend they’re an overzealous landlord. Carefully document everything that puts them in the wrong and be ready to present it.

Lawyer Up (Or At Least Threaten To)


If your agency tries to play hardball, an official looking letter is usually enough to get your way. We’ll even write you one if you want us to.

Once you’ve divested yourself of your former, terrible agency, give us a call. We’ll get your marketing back on track and hopefully make up for all those dollars you wasted.

This post first appeared on RCM Burn Book | Austin TX Marketing, Design, Devel, please read the originial post: here

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When To Let Go Of Your Marketing Team


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