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Rcm Burn Book | Austin Tx Marketing, Design, Devel Blog


rockcandymedia.com/blog
Rock Candy Media is a conversion-driven creative agency that builds online and offline movements that further brand engagement through innovative and
2018-07-03 17:36
The good thing about jetliners having two engines is that the plane can still land if one of them blows up mid-flight. Same goes for having multiple developers. If one of them stops working… Read More
2018-06-14 18:28
Aaron Sorkin is a highly acclaimed an awarded screenwriter known for The West Wing, The Social Network, and the Steve Jobs movie that didn’t star Ashton Kutcher. But my piece of his is… Read More
2018-06-11 19:22
“With great power comes great responsibility” – the wisest words ever uttered in a film adaptation of a comic book about a spider bite victim and aspiring photographer. But… Read More
2018-05-24 03:56
We are but a humble advertising agency in Austin. Far be it from us simple folk to question the decisions of a once in a generation genius wizard like the Grand Master of Facebook, Mark Zuck… Read More
2018-05-16 22:03
How I imagined my first day at this ad agency and how it went down couldn’t have been more different and yet, in the midst of all of it I got to witness something pretty incredible. Ev… Read More
2018-04-27 21:57
We give out a lot of free advertising advice on this blog. It’s mostly because we like making ourselves sound smart and, thus, feel important. We are a vain, gross group of people. (Bu… Read More
2018-04-19 18:01
A person desperately looking for an answer other than, “Work… a lot and very hard,” could probably tell you all the “habits” that help make someone a successfu… Read More
2018-04-18 22:23
I going to be very blunt and honest. I don’t care that you netted over $1 million in sales this year. I don’t care that you opened up 50 new stores around Texas. I don’t ca… Read More
2018-04-09 17:37
Google searches are revealing. To creative agencies, to everyone. They’re the questions you are too embarrassed to ask your friends… or anyone. Maybe even the doctor. They&rsquo&hell…Read More
2018-03-27 15:25
How many times this week have you accepted, declined, or maybe’d a calendar invite? How tired are you of being “interested” on Facebook for yet another damn event marketing… Read More
2018-03-20 16:39
The sultry tale of forbidden office romance continues!‬ (See part one here.) Consider this our suggestion that you should hire an Austin ad agency that has some fun. Or feel free to en… Read More
2018-03-13 16:14
What Motivates You? I’ve always been fascinated by what motivates people to wake up in the morning. Some people want a job and security. Some people want to do what they are passionate… Read More
2018-02-07 18:59
The client success story I hold nearest and dearest to my heart is with our longest standing client, Dr. Koushik Shaw of the Austin Urology Institute. Around the time I first met Dr. Shaw I… Read More
2018-01-05 19:05
As a millennial, it’s hard to imagine someone starting an advertising agency in Austin from scratch. Yes, you always hear about some cool new food truck that’s taking off or a ho… Read More
2017-12-29 23:34
I hate to say it, but the best content strategists I know can do ad copy in five minutes. It’s innate, which is why messaging is a requirement with every digital strategist we hire. Th… Read More
2017-12-20 19:55
“Have my back.” I say that to my creatives maybe twenty times a day. “Have my back.” I run a media and advertising company. I need my creatives to have my back becaus… Read More
2017-12-05 23:34
Rock Candy Media bills itself as the “Anti-Template” marketing firm, advertising agency, and graphic design firm in Austin. To most prospective clients, and anyone else who hears… Read More
2017-12-01 01:13
I don’t have any interest in working on an assembly line. I don’t want to put on a dumb green t-shirt and wander around the Whole Foods in downtown Austin, tossing kale and grano… Read More
2017-11-20 22:29
This year has shaken me. It has been a year of major highs and major lows. As an owner of one of the many advertising agencies in Austin, being recognized by my peers AND tons of people who… Read More
2017-11-15 18:07
She’s back. She’s back and she’s pretty much all anyone is talking about. Taylor Swift is a musical (and shade throwing) icon to most. For me, it’s her under-the-rada… Read More
2017-11-13 19:31
Rock Candy Media is far from what I expected when I first started at this ad agency in Austin, Texas a year ago. With my previous marketing firm experiences, you had your one lane. My lane w… Read More
2017-11-09 04:06
Don’t worry, this isn’t some lame, “I love my #haters,” millennial YouTube star crap about how people who say mean things to us are what keeps us #motivated to #grind… Read More
2017-10-27 18:37
We’re not interested in hipster downtown warehouse offices or trophies for cute campaigns. Big advertising agencies are scattered around Austin and some have become well-established an… Read More
Boss The Real Estate Bubble
2017-10-20 18:27
The thought of bubbles probably doesn’t elicit fear from most people. Not unless somebody was once taking a bubble bath and a crazy person ran in and tried to toss a toaster into the t… Read More
2017-10-17 22:12
Hey Aspiring Business owners:   I know you will feel all inspired listening to some commencement speech, some businessperson who has ‘made it’ or some Ted Talk espousing how… Read More
The Both-Way Interview
2017-09-27 00:40
When prospects come in, we have to vet them too. Being in it for the long term means we need dreamers with good dreams. Here are red flags I’ve accumulated on the way, as I handle the… Read More
Why I Hire Curious People
2017-09-19 15:17
Since 2009, I’ve said, “Give me a strong work ethic and character and I will invest time in grooming someone to know the RCM way.” But more importantly, why I started… Read More
Not Your Side Chick
2017-09-13 20:10
Imagine buying yourself an entirely new wardrobe of clothes, a complete fresh start in outfits you feel awesome in. You’re outwardly expressing a fresher, better, genuine version of yo… Read More
Why Do They Torment Us?
2017-08-22 17:21
Why Do They Torment Us?   I have a suspicion that those who founded great, and free, platforms get their kicks not from money, but by power.   Who knew what size you could post on… Read More
2017-08-10 23:04
TOSS OUT YOUR THESAURUS   Creativity is what gives people, places, and things identity. My identity is expressed through the music I listen to, my writing, and my hobbies and interests… Read More
2017-08-10 23:04
Creativity is what gives people, places, and things identity. My identity is expressed through the music I listen to, my writing, and my hobbies and interests. Creativity separates people fr… Read More
2017-07-18 18:12
One of the early deliverables that clients are always the most excited about is the logo. Whether it’s a fresh logo for an existing brand or a totally new identity for a totally new bu… Read More
2017-06-09 21:02
In early 2017, the Rock Candy Media team heard about the Woman’s Way Awards from Austin Woman. These awards come from a monthly magazine read by the most savvy women of Austin, TX, and… Read More
2017-05-16 17:29
But there are ways to tip the odds in your favor. Ideas can come easily, or not at all. Inspiration can be completely boundless, or utterly elusive. Creativity can never be consistent. Eithe… Read More
2017-05-11 18:50
When I was hired at Rock Candy Media, I knew that the agency had a reputation for being unusually collaborative and that upper management was heavily involved in day-to-day operations. Comin… Read More
2017-04-12 22:19
Search engine marketers, by and large, suck. They hunt down your email or find a contact form on your site or message you on LinkedIn with grand promises of clicks, leads and conversions for… Read More
2017-03-10 18:07
When you’re a small business owner, certain things that other professionals think about don’t really apply to you. The concept of “managing stress” is a lot easier wh… Read More
2017-02-23 18:40
A marketing team vs. a marketing person   There comes a time in the life of any company when the marketing duties need to be handed off from the founders, CEOs, or operations profession… Read More
2017-02-22 00:15
“What am I spending money on again?” “Are you sure they’re responding to the ad?” These are questions that digital advertisers get every day from anxious client… Read More
2017-02-02 18:38
I’ll admit I’m a magazine junkie and even more addicted to interviews with the people I admire, or who I didn’t realize I admire. I don’t watch Ryan Murphy’s sh… Read More
2016-12-28 17:23
I am a Type A personality. You know, the typical stuff: perfectionist, overachiever, workaholic. Or, if you’re trying to put a positive spin on it: I am blessed with a goal-oriented mi… Read More
2016-12-19 21:45
I was in high school when Peggy Olson from Mad Men did a number on me. She was smart, driven and so career oriented that she didn’t know she was pregnant until she had the baby. While… Read More
2016-12-08 22:38
As the Rock Candy Media office manager, I have the privilege of being the first person clients and prospects meet when they visit our office. I watch dreams walk into our office every day. T… Read More
2016-11-15 20:27
There is no bigger rip off in the world of advertising than awards. We get emails every week from some organization or another offering us the “opportunity to receive recognition from… Read More
2016-11-03 18:44
At Rock Candy Media, we’ve established a little niche for ourselves as the agency you go to because your last agency let you down. We’ve heard from so many clients that they left… Read More
2016-10-25 18:12
Grit is a hot topic these days. A word that had previously been used almost exclusively by football play-by-play crews to describe hardworking, untalented players is now being applied to the… Read More
2016-10-21 20:43
Last month marked my two year anniversary at Rock Candy Media. I came into the company during a time of transition. We had just moved into an office in Tech Ranch and had deliberately scaled… Read More
2016-10-18 19:51
Part of being a great advertising consulting firm is staying abreast of trends and influencers in the world of business. The easiest (and probably best) way to do this is by digesting the st… Read More
2016-10-11 23:05
I love sales. I started Rock Candy Media because I believe any marketing problem is also a sales problem, and I wanted to help other people sell themselves. As one of Austin’s top adve… Read More
2016-09-19 17:28
I’ve learned more this year running Rock Candy Media than I did in the previous two combined. We’ve experienced explosive growth, but with growth comes growing pains. We’re… Read More
How To Make A Good Marketing Team Great
2016-09-06 21:52
I can say without any hesitation: “I respect my team at Rock Candy Media.” It’s incredibly rare to find the combination of creative talent, strategic thinking and the sales… Read More
Moving Beyond Marketing
2016-08-19 23:17
Rock Candy Media has had a circuitous journey. When I first started with the company, we offered design services, content strategy and website design, but for the past two years the part of… Read More
The Only Girl In The Room
2016-08-08 16:19
Since I started Rock Candy Media in 2009, I’ve resisted the label “female business owner” and all of the baggage that comes with that phrase. I didn’t start my busine… Read More
Don’t Let The Bastards Beat You Down
2016-07-25 23:55
My shortcoming is that I could never settle on one creative outlet. When I was little, I used to draw. Later, I wanted to write screenplays. I played the guitar for fifteen years. My path wa… Read More
Big Pockets, Big Problems
2016-07-20 21:20
It’s accepted wisdom that most advertising agencies want to work with the “biggest” companies – whether they’re a “sexy” brand or on the Fortune 500… Read More
Why Millennials See Through Your Marketing
2016-07-06 23:02
Here we are, precariously perched on the precipice of a great cliff, held up on the backs of data-saturated, meme-obsessed millennials not so different from myself. My generation is known as… Read More
2016-04-28 17:48
Every time a new app comes out, overeager marketers trip over themselves to get their clients signed up and engaging online – nevermind that there’s no strategy behind it and tha… Read More
2016-04-20 16:12
RCM First Timers is the real, unfiltered perspective on what it’s like to work at RCM from our newest full time employees – a peak behind the curtain at Austin’s best adver… Read More
2016-04-15 16:12
RCM First Timer is the real, unfiltered perspective on what it’s like to work at RCM from our newest full time employees – a peak behind the curtain at Austin’s best advert… Read More
2016-03-23 19:14
I came upon my creative process by accident. My first day at Rock Candy Media, we were all gathered in the conference room to brainstorm ideas for an event a client was putting on. It was in… Read More
2016-03-16 19:13
There’s an ugly stereotype that developers aren’t creative, that we just take what the designers give us and turn it into 0s and 1s. Well, that’s not true, and it hurts. Wh… Read More

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