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2017-12-13 21:25
In the 1964 movie My Fair Lady, excruciatingly British phonetics professor Henry Higgins worries about the fate of the English language. “In America,” he observes, “they ha… Read More
2017-11-15 23:37
To suggest that fake news is novel, new, or a secret suddenly revealed is naïve. The intentional act of exaggerating content and spreading false information for a desired effect has bee… Read More
2017-11-07 21:15
There remains debate about whether this adverb is appropriate or not. According to an NPR article, thirty years ago a few famous grammarians decided to “vilify” the word. Prior t… Read More
2017-08-08 22:22
There’s a tendency to view marketing campaigns through a lens of cynicism. A lot of it has to do with the unwelcomed ubiquity of ads in every aspect of modern life. People see advertis… Read More
2017-06-20 20:57
“Huh?” you may ask yourself. “I kinda remember hearing those words in high school English class, but I have no idea what they mean,” you may answer. The robber was de… Read More
2017-04-18 19:20
When was the last time that you were so moved by an advertisement that you were immediately interested in their product? That inspirational moment that motivated you to spend your money on a… Read More
2017-03-29 20:42
Perhaps your high school English teacher told you about style guides, but maybe you didn’t even come across them until college when your English Composition instructor informed you, &l&hell…Read More
2017-02-15 16:00
Here at Words by a Pro, we work with narratives. It’s our job to write stories surrounding brands. Orders often run along the lines of “informative but entertaining” or &ld&hell…Read More
2016-12-13 20:54
It’s a little tricky. Many amateur writers use the word however incorrectly. The most common mistake—and we see it way too often—is using it as if it were a coordinating co… Read More
2016-09-28 17:24
The grammar police nabbed me recently. A client whose academic paper I was editing objected to one of my corrections. He pointed out that in a sentence where the subject is in the form &ldqu&hell…Read More
2016-09-13 23:06
My new husband is a long-time Ayn Rand fan and has belonged to their Objectivist group for decades. I went to a meeting or two. There were some very nice, seemingly intelligent people there… Read More
2016-05-24 18:13
To put broad strokes on the canvas of writing and editing merely for over-simplification, there are two overarching types of writers and editors: the brats and the angels. How they behave is… Read More
2016-02-02 19:34
For over a decade, entrepreneurs have struggled to fully harness the continually expanding influence of social media. According to recent polls, about 28 percent of all online activity is de… Read More
2015-12-22 17:46
More than a few times over the past year, in the midst of going down an Internet rabbit hole, I’ve wondered what my dad would make of all this. A world of information at my fingertips;… Read More
2015-12-04 19:39
In journalism, commas in a list are frowned on (AP Style outright bans them), and simplistic writing is encouraged. While journalists are, by far, some of the best writers out there, they ha… Read More

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