Many customers regret their impatience as it has been always the key reason for the customers to get repelled from an e-commerce store. Every customer expects to get plenty of good services to get impressed. Every business websites are needed to be designed with focusing the end user convenience. You must have a market strategy to find out what actually your customers are searching for. It is because finding out what your customers are actually searching for is simply equal to looking for a needle in a haystack as there are so many factors involved in it. But there is one factor that simply acts as a bridge between e-commerce website and the customer is your website speed.

Every website owner needs to be very watchful for their website Loading speed as this is one of the most crucial factors to make your business to the top. A slower website can lead your customers restless and they can leave your website. According to the study, it is found that if a website loading time exceeds 7 seconds then it annoys the customer and can turn off your potential visitors. The ideal website loading time is 3 seconds. It simply does not matter how much of your money you have wasted on your website designing or it looks stunning with so many awesome features if it takes so much time in loading then you yourself can see the slackening effect in your website traffic.

Therefore it is necessary a expert Magento development company should be involved for speed optimization technique that can enhance your website performance and better your customer engagements.

Tackling HTTP Requests

If we consider about the reasons to slowing down of any e-commerce website then the first thing to check is HTTP requests. These are known to be one of the major reason that causes the website slowdown. These requests are in combinations of JavaScript file, CSS files, and images. When your website loads the HTTP request gets the download on the server side. And when these HTTP request gets accumulated they cause huge lag in the loading time of websites. There are so many types of java scripts and CSS files which cause the slower loading of any website as they increase the HTTP request and the response time increases.

But if this happens then what is the solution to tackle this great drawback? Well, there is the solution to reduce them and to minimize them in various ways.

To make these HTTP requests lower and reduce the accumulating of the resource file, you need to accumulate all these files because you cannot delete those files as they are important for your website.

These things can be combined in many ways and here are the top solutions:

Using Sprite Image

Using sprite images are one of the best solutions to reduce the HTTP request sizes. In this method all, you have to do is to merge all of your website images on a single image file so that rather than loading all image files at once your website will look for only one image to load. You can use sprite image function to merge all your image files collectively under a single image. These images will have same URLs but can be distinguished by their background positions. Hence, there will be only one image file which provides different images according to background positions once the website is fully loaded. This method enhances the effectiveness of website with a little tweaking.

Merge JS and CSS files

Another best method to reduce HTTP requests is to combine and merge the JavaScript files separately and the CSS files separately. This method is considered to be more straightforward when compared to sprite image method. This process is much easier and convenient for the magento platform as there is nothing much to take care about like WordPress. The admin of the e-commerce website can merge these files from the backend without having too much effort.

For merging CSS and JS files

In case if you need to merge the CSS files yourself in your Magento website then you have to follow this procedure:

Just go to admin panel then select System => configuration => Developer =>Merge CSS files

You can follow the same procedure for the JavaScript file merging:

System => Configuration => Developer => JavaScript Setting => Merge JavaScript Files

Augmenting PHP Cache Memory

Another thing you should use to control the website speed lagging is augmenting PHP Cache memory. Whenever you make a new file the PHP codes needs to track the path of it so that it can retrieve the file. PHP provides the way to use realpath cache which simply identifies and catches the reference paths of the files. This simply makes you able to reduce the disk lookups. So if you want to improve the performance of realpath cache you will need to enhance the value of parameter realpath_cache_size. If you don’t include the new files or path changes often on your website then it is advisable to increment the value of realpath_cache_ttl.

Turning On Magento Cache

The magneto platform provides its own cache system for the web sites it holds. The users will have a default cache in the backend known as the file system cache. If you turn on this cache system your website cached data will itself get stored in the cache file? And this cache will itself turn out to be handy for websites that receive limited traffic. All you have to make sure that you clean your cache files on a regular basis so that whenever a user visits your sites it serves a fresh web page.

Magento cache is the best way to reduce your website loading speed as it provides the server based cache of your website and hence no lag in website loaded. The best part of using magento CMS is that your website will have a pre-installed feature of caching called magento feature and you don’t need to install any further extension for it.

Making use of AJAX & Image lazy loading techniques

AJAX is a combo of many programming languages like Microsoft object, JavaScript, Dynamic Hyper Text Markup Language, Extensible Markup Language etc. which makes it an extensive brilliant technique for reducing loading time. This technique allows the contents of the websites to get updated once the user provides any input or takes some action and this can believe to be a great way to reducing the website loading time.

Another best thing to reduce website loading speed is image lazy loading technique. In this technique when a user visits a website all the images above the fold will start loading. This means the images will start to load only if the user scrolls down, they will not be loaded until the user scrolls down to them. This method prevents all the images of a web page to load at once and hence it will reduce the website loading time surprisingly.

Adjusting MySQL Server

For the perfect performance of any website, it is essential to configure the content management service to optimize functionalities and website loading speed. In this manner, it is necessary to configure Magento website with a database server of MySQL. Every time when a Magento website is loaded all its queries are first parsed and then executed. And fetching these queries from the local disk server is a huge time-consuming service and process. In case if you enable the MySQL’s built-in parameter query_cache_size, the queries will automatically cache in MySQL memory and that will surely result in a faster website loading speed.

Tapping CDN

One of the greatest way to enhance the website loading speed is implementing the content delivery network. The content delivery network (CDN) is actually a web server that produces the resources from a remote server. It is very beneficial when it comes to reaching your customers from different locations. And basically, CDN is a collection of Edge servers which are geographically distributed nodes. And these nodes have a cached copy of your web page. Whenever a visitor visits your blog from a different location then the closest node of his area will serve the cached copy of web page. This will surprisingly enhance the website loading speed as a result of a reduction in latency.

Integrating Full Page Cache:

Another best way to enhance the website loading speed is to integrate full page cache. The Full Page cache is a fantastic extension for improving magento website’s speed. When you install this extension Magento CMS autosaves a copy of your website and shows it from the nearest node of the user. The extension is quite perfect in reducing downtime and handy during peak traffic period.

Well, we are quite sure that all the above methods will surely improve your website’s loading speed. You must take some of these essential steps in order to optimize your website speed as it can be the worst nightmare for you. In case if you want to know more about magento optimizing techniques then don’t hesitate to get in touch with us.

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