In today’s episode, my guest on the show is an eCommerce entrepreneur by the name of TJ Ferrara, co-founder of Bubs Naturals.

He saw a gap in the market and started off reselling supplements out of his garage. He started reselling Bullet Proof coffee, and then looked at an ingredients to see what they were making money on. A friend of his was taking collagen, and they decided to start a business together.

He knew the audience was there and Google trends showed him that the opportunity was definitely there. However, the world didn’t need another collagen company. This is where the charitable giving model played a role. Certified B Corps. Patagonia. Tom’s shoes.

They decided to do 10% of gross revenue.

Back in Sept 2017, they invested $40K in their launch inventory and launched on their own site and on Amazon at the same time. They were getting 2-3 sales a day. Then Fox 5 News picked them up for a story. They gave 100% to charity over the weekend.

• Who are you and what do you do?
• Tell me about where your company is at today?
• How did you come up with the idea?
• How did you create the product(s)?
• Was branding important to you initially? Why?
• Did you work on building an audience before you had a product?
• How did you build your audience?
• Did you offer pre-sales?
• Did you recruit any affiliate support?
• Where did you launch your product?
• Describe your product launch strategy
• How long did it take you to generate your first 100 sales?
• How does Amazon fit into your eCommerce strategy?
• Do you also sell on your own website?
• What is your largest source of traffic today?