In today’s episode, I interview Greg Mercer; founder and CEO of the wildly popular Junglescount app for Amazon sellers.

Greg is a successful entrepreneur, angel investor, experienced Amazon seller and an influential educator. He loves big data, good coffee and traveling the world as a digital nomad whilst leading a remote team!

• The most important changes to the private label business in the last year
• How to discover the most important ways to differentiate your products from the competition
• What a trademark is and why you should use one
• The difference between a patent and a trademark and the various types of patents one might use to protect your product from being copied
• Greg’s best practices for launching a new product on Amazon
• How sales history, sales velocity, and conversion rate play a role in your organic ranking on Amazon
• Greg’s best advise on how to rank your product for your desired keywords
• How to create and give away coupons to assist in a launch
• How to determine the number of coupons to issue
• What does it take for Greg to “give up” on a new product
• What are the criteria that Greg uses to select his new products
• What new features they are working for the Jungescout application
• How they are estimating accurate keyword search volume
• What are some of the best practices for starting and growing a software company
• How to effectively create a beta user program