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BI 228: The Incredible Story of Xero Shoes

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In today’s episode, I interview Steven Sashen, CEO and co-founder of Xero Shoes – a Colorado company making demonstrably awesome shoes and sandals.


Listen Now and You’ll Discover


  • How Steve came up the idea for his business
  • The very first steps they took to begin spreading the word
  • How they got on Shark Tank and what he did to prepare for the audition
  • What happened after the episode aired
  • Why they decided to transform from just a lifestyle business into something much bigger
  • How Steve eventually figured out how to hire people the right way
  • How they are using information products at the top of their funnel
  • How SEO & Content Marketing play a role in their eCommerce success
  • All the (many!) ways they drive traffic to their store
  • How he finds the best contractors and vendors to work with
  • The one thing they do on their site that ads 4-5K new subscribers per month
  • How & why they chose to do equity crowdfunding


Thanks for Listening!

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Today’s Guest


Steven Sashen is the CEO and co-founder of Xero Shoes — a Colorado company making demonstrably awesome shoes and sandals. He and his wife, Lena Phoenix, appeared on Shark Tank. Both he and Lena are serial entrepreneurs. Steven is a former professional stand-up comic, an Emmy award winning TV host, and an All-American Masters sprinter — one of the fastest guys over 55.


Resources


  • My Favorite Tools
  • Xero Shoes

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The post BI 228: The Incredible Story of Xero Shoes appeared first on Bright Ideas for eCommerce Entrepreneurs. To learn more about us, please click here.



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