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BI 221: Casey Gauss and I Discuss My Plans to Buy a Brand

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In our conversation, Casey and I talk at length about how to evaluate the potential of a nutrional supplements brand that I’m considering buying.

We start off with my explaining how I looked at various pieces of data to determine if this was a market niche that we should pursue. Thanks to what Casey shared with me about how he’d perform the same research using different data, I quickly realized that my initial assumptions were probably not valid and I needed to take a closer look at each product’s potential relative to the competition.

In particular, Casey shared with me the 3 methods that Viral Launch uses to quickly determine the potential for a given product vs its competitors, and I was surprised to discover that some of what he shared with me wasn’t event on my radar screen!

After we concluded our discussion about some of the mistakes that I was making in the way that I was evaluating the niche, we went on to discuss the 7 actions that Viral Launch takes for each of their clients when it comes time to get a product ranked higher in the Amazon search results.

And finally, we talked about some of the top few things that separate the brands who are doing over $10M a year from the brands that are struggling to get traction.

Given my desire to launch my own brand (or buy an existing one), the timing of this interview couldn’t have been better and I highly recommend you check it out.



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Welcome to the Bright Ideas Community of Entrenpreneurs


Today’s Guest


Casey founded Viral Launch in 2014 at the age of 21. He has gone on to leverage his passion for tech, building cool things, learning, and helping others through the expansion of the company to 31 employees. He continues—nose to the grind—in his obsession with Amazon market philosophy, helping a growing number of Amazon businesses achieve success in the world’s largest ecommerce marketplace.


Listen Now and You’ll Discover


  1. How to use Amazon data to properly evaluate the potential of a product in any give niche
  2. How to use the Reviews to Sales ratio to determine how much upside there is and what you will need to do to compete
  3. How understanding how the speed at which your competitors are adding reviews is a critical part of your analysis
  4. Some of the biggest mistakes brands make with photos
  5. Why keyword stuffing your product title still makes a lot of sense
  6. The #1 mistake most brands make with keywords
  7. How long you need to be aggressive with promotions
  8. How PPC should play a role
  9. Why you should be simultaneously targeting multiple keywords
  10. Why super-urls are not a violation of Amazon’s TOS
  11. Why his biggest clients (doing over $50M) prioritize Amazon over every other channel
  12. The markets where his biggest clients sell

Resources


Note: Some of the resourced below may be affiliate links and if you use that link to make a purchase, I may receive a commission (at no cost to you) from the company whose product(s) you purchase.

  • Viral-Launch.com
  • A full list of my favorite resources

The post BI 221: Casey Gauss and I Discuss My Plans to Buy a Brand appeared first on Bright Ideas for eCommerce Entrepreneurs. To learn more about us, please click here.



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