The Purpose of your website is to be the best online marketer and salesperson within your company.

This means it must serve multiple purposes. Your website needs to look good while providing the people who visit it with a process to engage, should they choose to take one of the following steps.

• Learn More - give them an opportunity to learn more about your company, your history, your services/product, your expertise, etc.
• Stay Connected - give them the ability to stay connected… this is usually done through some type of email process for sharing relevant information
• Talk With Sales - this is the easy one, but most often a “contact us” page or section with an actual phone number is very important aspect to most website visitors