While Internet Marketing dominated the early years of online business, Inbound Marketing has risen to popularity over the last 10 years and is fast becoming the dominant marketing strategy online. Nonetheless, the debate over the two marketing systems continues, and for those who are unsure about which strategy to utilize in their business it is often difficult to determine which camp has the upper hand. This undecided middle ground is where, for a long time, I found myself. It wasn’t until I was able to study and personally experience each of these two marketing strategies that I came to understand that neither side wins the debate. Rather, which strategy you use should be determined by the kind of services you offer and the buying habits of your customers.