Marketing is now one of the cornerstones of any business strategy, regardless of its size. Both big and small businesses use Marketing to promote their services and products. Marketing has also taken a big cut of businesses’ annual budget. A study by Gartner showed that “Marketing Expense Budgets Averaged 10.2% of Revenue in 2014”. Therefore, we should be aiming to use cost reduction strategies to maintain or increase revenue while decreasing marketing expenses.