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STRUGGLE FOR TRAFFIC episode TWO

Paid methods for increasing traffic and getting visitors

In previous post I was talking about free methods to get traffic to your site. Those were the free ones that cost nothing except your time. But they are not giving the results overnight. To see their full performance you must implement them and work on them constantly for months or even years to see the results but the worth the effort in long terms.

As you noticed this blog has some Traffic already but it is not very large some 20-30 visitors a day is nothing. So must be approved and get more. There are ways to increase traffic immediately but all of these cost and sometimes results may be just temporary if not used continuously and that can cost large amounts of money on monthly bases.

PPC CAMPAIGNS
PPC (Pay Per Click) are advertising programs where you provide a link to the site wanted to promote, set your budget or select a plan, pay the costs per click (prices varies a lot), selected target audiency by countries, time of day when to be displayed, by keywords etc. This is generaly buying ads. Ad could be a text link to a website, a description alongside a link, graphics that links to etc. When you spend your campaign budget (which will happen very fast) its over unless you continue the campaign and pay more to display your link. If want to try Google AdWords is the best place to start. Campaigns per impression (per view), usually per 1000 impressions also exists working on similar basis. Variants of PPC/PPI can be found both on specialized advertising networks and Social Media sites.

SOCIAL MEDIA ADS
All social media have a gigantic amount of visitors on a daily basis. Having that great and important resource is monetised by displaying ads. All social media offers paid advertising to a highly targeted audience which is best for getting visitors interested in your niche. Select appropriate social media network and form of advertising, pay for it and see your traffic grows immediately. Don't advertise on many social sites. Be present there but concentrate your effort in just one or two, at least for the start

BANNER ADVERTISING
You pay for your banner/graphics to be displayed on a site for some time a week/month/year. You can set up a banner exchange for free on a site with similar ranking and traffic.

EMAIL MARKETING
This consists of gathering opt-in emails and building a list of potential customers (leads) interested in your content or product. You may even buy ready made lists but make sure that the lists were collected in a legal and ethical way because using stolen email addresses will not give the desired results, will be considered SPAM which can hurt your reputation and might even lead to legal problems. So use this strategy only with your own opt-in list. Sending mass mails to all your list members and creating a list itself needs a paid service that also cost.

PAID REVIEWS
This means that you pay some influential blogger or writer to write on his blog about you, your site, your products or services. You can invert opposite this technique to earn some money yourself.

HIRE HELP
Running all these tasks and more takes the time which you don't have and quickly will let you confused and overrun with things you can't do by yourself alone. Hiring help for running your promotion is something cant avoid just postpone it.

These are some of the paid methods. If you think to try some, as I do right now, think about pros and cons first.

PROS
- Increased traffic and visitors
- Immediate results
- Improve site visibility
CONS
- Costs
- May give just temporary results which means you'll have to pay more to get it on

Increasing website traffic is difficult and most important task. Nevertheless attracting more visitors does not automatically turns leads into customers and increase your sales, but if you display ads its another story. Stay focused on some of the methods not all at the same time.

Personally I recommend starting with Social media ads, meanwhile building a strong presence and relations with other bloggers and influencers interested in your content willing to visit and review your site. Meanwhile try AdWords or simmilar one, build an opt-in form and hire somebody to improve your SEO, create content and run your promotion.

Project Online Income


This post first appeared on Project Online Income, please read the originial post: here

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STRUGGLE FOR TRAFFIC episode TWO

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