Reliable inbound links, also known as backlinks, are extremely important for your site's keyword rankings. Sites with more backlinks rank higher on Search engine results page. In this quick video, we share a few tips about how to increase backlinks to your site.

What SEO is included?
To learn more about the SEO tactics included in your website package, check out our On-The-Page SEO video.

What is the difference between the included SEO tactics and Advanced SEO?
If you’re interested in learning more about SEO, check out our Understanding the Fundamentals of SEO webinar.

Additional SEO Services
Figuring out whether your campaign is successful can vary from industry to industry and even from campaign to campaign. However, I’d say that you should be prepared to run your campaign for at least 3-6 months with a healthy budget of at least $1000/month. That will give you enough data on lead generation and conversions to paying customers to determine your ROI.

How does AdWords differ from SEO search terms?
The search terms that drive traffic from your Adwords campaign aren’t really that different from the search terms driving organic search traffic to your site. All of them are coming from people who are going to Google, typing in their search term, and clicking a link to your site.

The difference is that with AdWords you’re directly paying for each of those clicks. With SEO, your site needs to be ranking highly in the organic results from that search term in order to receive clicks.

We offer two options with our AdWords Management service: AdWords Pro and Adwords Express.

In the AdWords Pro program, we manage your campaign in the full version of the AdWords platform. This gives us more strategic control of features like keyword targeting, bidding strategies, ad variation testing, negative keywords and more.

The AdWords Express program is managed on a separate advertising platform from Google called AdWords Express. This platform provides much less control over the strategic features that are available on the full AdWords platform and thus, has a lower management cost.