It’s important to give your audience engaging and meaningful content, but knowing exactly what content your audience responds to can be tricky. This is why it’s so important to keep tabs on what social posts, blog articles, and emails your customers are responding to. One way to analyze your high-performing content is through Utm Codes. These easy-to-make lines of Code can shed a lot of light on your marketing efforts.
UTM codes allow us to see exactly what social media post, blog article, or newsletter drove traffic to a website or specific page on your site. These bits of code get dropped right into a brand’s URL and can shed a lot of light on an audience’s viewing, engagement, and click-through behavior. We can access this data on Google Analytics and use it to determine the type of content that’s performing well, or not so well.
How to Add UTM Codes
It’s pretty easy, actually. First, go to a UTM builder—we use the Google URL Builder. Once there, you’ll see a box in which to enter your site’s URL. Easy enough. Next, there are a few boxes to help specify the Campaign you want to track:
- Campaign Source: Where your audience experienced the link, such as on your blog, on Twitter, or in a newsletter.
- Campaign Medium: How your traffic is accessing the UTM code, like on your website, social media, or email marketing.
- Campaign Name: The specific article, tweet, or email where the link was found.
There are a few other options you could fill out, but we’ll just stick to these basic three for now. Once you fill out each box, your new URL complete with UTM code will automatically generate. Use this wherever you’d use the normal URL as it makes sense to each campaign.
Now, when we analyze site metrics, we can find just how much traffic was generated from our particular campaigns!
What Does a UTM Code Look Like?
Let’s use one right now. At the end of this post, we’re going to link to our Contact page. The URL is simply: https://cosmitto.digital/contact/. However, we’re interested in knowing how many people visited this page from this blog article. We can add a few parameters through a UTM code to know exactly how many people went from this post right to the contact page! For Campaign Source, we’ll put “cosmitto-site.” For the Campaign Medium, we’ll go with “blog.” Finally, for Campaign Name, we’ll put “utm-codes.”
We add those to our URL so it looks like this: https://cosmitto.digital/contact/?utm_source=cosmitto-ite&utm_medium=blog&utm_campaign=utm-codes
When we go into Google Analytics, we can see exactly how much traffic our Contact page received from this post and use that information to determine if our content is working the way we want it to and how it aligns with our overall marketing goals.
This simple line of code can add immense value to your analytics reporting and tell you exactly how your audience and potential customers are engaging with your content. Need help setting up and tracking your brand’s campaigns? Contact Cosmitto to learn more! (Notice the UTM code?)
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