2012-04-30 00:44
So to finish the story then.
If Vahinkovakuutus did finally give me the recording and based upon my girlfriends wishes not to publish it, i decided not to. The whole incident upset her qui… Read More
Blog Directory > Marketing Blogs > Online Marketing Blogs > My Social CRM Story Finland online-marketing Blog >
My Social Crm Story Finland Blog
myifinsurancestory.blogspot.com
Tags:
vahinkovakuutus
dialogue
social
discussion
engagement
agreed
required
conclusion
strategy
summary
This blog tells the story of my Social CRM experiment with If Vahinkovakuutus. If is a Finnish Insurance company. In Feb 2012 I was stranded in Turkey when Malev went bankrupt. I made a call to If vakuutus on their emergency number. I was informed that i was covered and to make a claim when i got home. I made the claim and If vahinkovakuutus did not pay. This blog tells the story of engagement via If vahinkovakuutus 's own social media and asks, has the customer become empowered by SCRM?
2012-03-06 09:21
It is with very mixed feelings that i have reopened the dialogue with If vahinkovakuutus. If you have read my previous conclusions from my first attempt to engage them you will understand wh… Read More
2012-03-05 11:02
Once you have decided that you wish to engage a company in a dialogue via social media, the first thing to do is to think a little about your strategy. If you do this you will dramatically i… Read More
2012-03-02 14:12
The purpose of this framework is to guide individuals who wish to engage companies in a dialogue related to a particular conflict or service request. Usually this framework will be… Read More
2012-03-01 14:08
I am slightly cutting with tradition here and skipping the analysis and jumping straight to the conclusion. I will add stats and analysis later along with my Social CRM Customer orientated E… Read More
2012-03-01 09:09
Discussion held on If's Facebook Page
So that future and new visitors to this blog can get a quick overview of the story and the dialogue that took place between If Vahinkovakuutusyhtiö&hell…Read More
2012-02-29 10:57
If Vahinkovakutus will even try and rip you off when you leave. You cannot trust If at all
Nice story relating to cancelling your matkavakuutus. Thanks again If Vahinkovakuutus. A nice touc… Read More
2012-02-29 09:27
Well as i just posted, If Vahinkovakuutus have given their last response to me. This is my final response to them on this subject. Pretty self explanatory so i won't comment any more bu… Read More
2012-02-29 09:11
Well this is it. It seems that If vahinkovakuutus have lived up to my previous experiences of Finnish customer service. If are not going to do anything.
If Vahinkovakuutus have no… Read More
2012-02-28 15:16
If Vahinkovakuutus Refuse to Give me Straight Answers
Well it has been another increasingly frustrating day. Yesterday i posted a request to If vahinkovakuutus to just answer my questi… Read More
2012-02-28 12:29
How is this for nice customer service and PR. In terms of social engagement If vahinkovakuutus have again failed.
This time it is not If Finland who are necessarily at fault. I have been b… Read More
2012-02-28 09:45
Well yesterday i posted my questions to If vahinkovakutus.
See Post
Well they answered and i am sooo bloody annoyed by them it is like they were damned politicians. What kind of response… Read More
2012-02-28 09:29
Well today i noticed for the first time that there seems to be a new pattern emerging of people publishing their success stories onto If vahinkovakuutus's wall. This has happenned a few time… Read More
2012-02-28 08:06
So finally as promised a post about SEO for Blogs. Well firstly why is SEO important for not only my blog but your blog.
SEO means search engine optimisation and basically means that you o… Read More
2012-02-27 09:29
As part of this story i first attempted to engage If vakuutus through Twitter. I discovered that If vahinkovakuutus had no twits and only a few followers and did not follow anyone except the… Read More
2012-02-27 08:29
As i mentioned in my previous post i have strated to think that my own ROI is getting a little bit out of hand with this project. As such i have moved away from the original facebook thread… Read More
2012-02-27 07:30
Hi there faithful followers, sorry i have not been so active over the weekend. Let me explain,
When i started this endeavour i thought that if i could attract a lot of traffic to my blog i… Read More
2012-02-25 08:00
When we think of most companies they sell physical products and when i think back to my school day Geography classes something that we were drilled with then were the three main industry typ… Read More
2012-02-25 07:08
Well If Vahinkovakuutus have replied again and i think this time it seems even clearer to me that If vahinkovakuutus do not really understand the purpose of social media other than… Read More
2012-02-25 06:41
Well End of Day 7 and sorry for not posting this last night as i had a cray day yesterday and the blog had to take a back seat so that i could actually spend some time with my girlfriend… Read More
2012-02-24 12:54
Some of you may have noticed that i have this morning added advertisements to the blog.
As a first impression you will probably think i am trying to profit from this endeavour and social m… Read More
2012-02-24 11:24
Well thank you If vakuutus. I had almost given up on you. After two days since their last response i have had a new response from them. I do not know really why they have chosen to… Read More
2012-02-23 21:17
Well as i posted earlier today the main news has been that IF vakuutus seem to have stopped communicating and engaging me. They still have not answered my requests and it is still sitting on… Read More
2012-02-23 13:14
In this experiment i have discovered that the best way to get reliable traffic volumes to my blog has been through two main channels.
Gaining regular twitter followers who regularly visit t… Read More
2012-02-23 12:06
One thing about the Finns is their love hate relationship with Sweden. For a long period of it's history Finland was ruled by Sweden and of course this explains alot.
Like England… Read More
Subscribe to My Social Crm Story Finland
Get updates delivered right to your inbox!