I was speaking to the head of marketing for a healthcare IT company that is looking to fill a senior marketing position. They’ve been sifting through resumes for more months than he ca… Read More
I had a very interesting experience today that I would like to share. I was pricing two online email platforms for a client who has a large email list. I’d used both platforms in… Read More
If marketing your business is an afterthought, executed in fits and starts when you have the extra time and/or dollars, you need a marketing strategy. The reason behind having a marketing st… Read More
I’ve been looking at websites of companies that do business with the Federal government. In the DC Metro area where Soapbox lives, government contractors are, well, a dime a dozen. Tha… Read More
The recent Obama Care website debacle has thousands of web developers across the nation either sighing in relief (“Thank God that wasn’t me!) or giving righteous commentary on th… Read More
Companies who are looking for smart ways to market their brand and their products/services have latched on to the term “growth hacking”. According to Wikipedia (and who else do y… Read More
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