2024-04-19 17:00
The rise of social media platforms like TikTok and Instagram has made it easy to forget about more traditional marketing methods like email. However, we don’t recommend giving up your… Read More
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The Write Stuff Blog - Attract Leads, Grow Your Bu Blog
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The Write Stuff Blog - Attract Leads, Grow Your Business | SevenAtoms
2024-04-15 18:04
One of the most vital tools in the arsenal of a marketer today is demand generation. Rather than just capturing attention that already exists, demand generation cultivates interest where it… Read More
2024-04-15 15:35
Welcome to the world of innovative affiliate strategies, where thinking outside the box leads to ecommerce success. In this comprehensive guide, we will delve into the immense power of Reddi… Read More
2024-04-08 17:03
With the advent of so many recent innovative technologies, like AI and ChatGPT, the marketing world is being completely transformed. However, while AI seems to be taking the spotlight, anoth… Read More
2024-03-26 07:03
The first part of this comprehensive guide focused more on the basics – what Google Ads is, why you should use it, how it works, types of campaigns, and how to set up a campaign. It hi… Read More
2024-03-12 18:02
If digital marketing in 2023 could be summed up with two words, it’s these: “artificial intelligence.” From enhanced use of existing AI-based tools to content improved by … Read More
2024-03-12 07:09
In situations where your internal team is overloaded and facing challenges in completing marketing campaigns, outsourcing tasks to a specialized third party can significantly relieve the ope… Read More
2024-02-27 18:13
Are you targeting different buyer personas with your marketing campaigns? If so, then you’re on the right track. However, you can increase conversion rates even further by using multip… Read More
2024-02-15 17:44
Unless you’ve been living under a rock for the better part of a year, you’ve probably been hearing a lot about AI – artificial intelligence – in the world today. AI i… Read More
2024-02-14 19:38
Between multiple creative campaigns, budget limits, and strategic decision-making, marketers have a lot to juggle when crafting an effective B2B marketing strategy. The most crucial determin… Read More
2024-01-12 18:58
A new year is here. Pop the champagne, renew that gym membership, and let’s get started looking forward to 2024! People are optimistic about 2024, and not without reason – after… Read More
2024-01-09 17:00
Investing in outstanding content is a crucial aspect of a marketing strategy capable of delivering next-level results. If you look at the research surrounding content marketing success rates… Read More
2023-12-30 17:00
Ecommerce SEO is the single most important thing to do if you want to drive traffic to your site without investing in paid search campaigns. In this post we discuss the top five steps you ca… Read More
2023-12-08 09:48
It’s no news that trust, or lack thereof, is a deciding factor in ecommerce. Customers perceive a higher risk when shopping online due to the possibility of malfunctioning produc… Read More
2023-12-08 09:02
In ecommerce, every click counts, and the path to purchase is a journey filled with opportunities and pitfalls. The way customers navigate from product discovery to payment completion is the… Read More
2023-11-30 15:56
Which retargeting ad platforms do top retargeting companies use to recapture missed opportunities with customers? It depends on your type of business and how you plan to use this powerful ad… Read More
2023-11-24 10:09
Landing pages sit at the intersection of art and science. On one hand, designing high-converting pages requires creativity. You need an artistic eye for visuals, copy, and layout that captur… Read More
2023-11-14 17:09
B2B marketing is changing, and B2B marketers need to be ready to change with it. This isn’t to say that how we’ve done things before isn’t still effective. You’… Read More
2023-11-14 17:08
Companies with blogs get 55 percent more website visitors, 97 percent more inbound links, and 434 percent more indexed pages on search engines, according to a Hubspot study. If you haven&rsq&hell…Read More
2023-11-10 17:00
Crafting outstanding content isn’t just about putting words together. It’s about crafting narratives that resonate, ideas that provoke thought, and messages that linger lon… Read More
2023-11-09 16:55
In business, especially in the modern day, best practices shift constantly, and you can rarely predict what the norm will be in the next five years. Better yet, you might not know what the s… Read More
2023-11-07 17:39
Lead generation is the lifeblood of tech and SaaS marketing, and many businesses in the industry are now harnessing the power of Google Ads to supercharge their lead generation efforts and f… Read More
2023-11-06 19:21
Demand generation, demand creation, demand capture. If you’re a marketer, especially a SaaS or tech marketer, you’ve probably heard these phrases thrown around all the time. You… Read More
2023-10-31 15:29
Digital marketing, as a field, is always changing. You have new trends to chase, new channels that emerge, and other factors that always challenge marketers to stay ahead of the curve. One k… Read More
2023-10-30 12:08
Most SaaS businesses recognize that content is a vital part of their marketing strategy. Whether you use a content creation agency or do it all in-house, good content delivered across multip… Read More
2023-10-20 10:38
Introduction Search engine optimization (SEO) is an essential tool for improving the visibility of websites and helping them reach their target audience. As the competition intensifies, webs… Read More
2023-10-10 16:15
A marketer’s job is to generate leads for the company’s top of the sales funnel. But do you really believe that those leads will actively move themselves through the whole… Read More
2023-10-04 14:57
Connecting with customers and building lasting relationships is a challenge every business faces. In fact, 78% of customers have abandoned a purchase due to a poor or substandard customer ex… Read More
2023-09-29 13:52
Picture a seasoned maestro guiding a symphony; every instrument must hit the right note at the precise moment for the magic to unfold. Similarly, in the bustling digital orchestra of today&r&hell…Read More
2023-09-28 13:10
In today’s fast-paced digital landscape, businesses of all sizes are constantly seeking ways to enhance efficiency, streamline processes, and foster growth. One often overlooked but im… Read More
2023-09-26 14:29
Introduction In recent years, Instagram influencer marketing has become an invaluable tool for companies to promote their products and services. Influencer marketing is a marketing technique… Read More
2023-09-21 21:56
Whether scanning the news or learning to do something new online, there’s a reason a gazillion ads fill your screen. Ecommerce businesses depend on Google Ads for Ecomme… Read More
2023-09-18 18:58
YouTube has taken over! The average person spends 1-2 hours a day here. It’s the go-to source for news, entertainment, education and engaging with brands like yours online. Your a… Read More
2023-09-11 13:56
Why should small and medium businesses care about cross-platform PPC strategies? The answer lies in the potential for increased reach, engagement, and return on investment (ROI). An Adroll s… Read More
2023-09-11 10:27
Introduction Instagram Reels are an exciting new way to engage and capture your audience’s attention. Reels can turn any ordinary post into something special with their interactive and… Read More
2023-09-07 18:21
Fake online reviews might soon be a thing of the past. At the end of June, the Federal Trade Commission (FTC) announced a new rule: Businesses that manipulate online reviews and post dishone… Read More
2023-09-05 13:32
The history and the cultural legacy of the world’s most famous doll is such that it needs no introduction. A global sensation for more than six decades, Barbie dolls are found on shelv… Read More
2023-09-05 08:25
So, let’s talk about Google Performance Max. This is the first blog post in a series that will delve into Performance Max and how to get the most out of your new options. But bef… Read More
2023-09-04 10:44
Have you ever stumbled upon a piece of content that felt like it was speaking directly to your soul? You know, the kind that gives you those warm fuzzy feelings, makes you nod in agreement… Read More
2023-08-29 15:01
Marketers use a variety of channels to connect with their audiences, but one that’s especially impactful is email. Around 50% of marketing professionals who responded to a 2022 Statist… Read More
2023-08-28 08:44
For the longest time, businesses have been able to collect vast amounts of data for marketing campaigns. Moreover, they’ve been able to do so quickly, easily, and without effort with t… Read More
2023-08-24 16:45
What do marketing and parallel parking have in common? You can waste a lot of time trying to make two wrongs into a right.Your marketing may be powered by advanced analytics, knowing your cu… Read More
2023-08-21 17:16
In our increasingly interconnected digital age, standing out from the crowd is more challenging than ever for businesses. Amidst the ebb and flow of changing digital marketing trends, one co… Read More
2023-08-18 15:15
As a staffing agency, social media is an essential part of your recruitment strategy. It is a powerful tool to engage with potential candidates and clients and build your brand. It can help… Read More
2023-08-14 07:54
Almost every marketer knows about the importance of using videos for their B2B marketing strategy; however, most of them aren’t sure where to start. In the post-COVID era, many B2B bus… Read More
2023-08-09 15:24
Influencer marketing has become a popular marketing strategy in recent years, with businesses of all sizes utilizing social media influencers to promote their brand and reach new audiences… Read More
2023-08-07 13:32
Got sweaty palms every time you think about advertising your business? We don’t blame you. From managing ad budgets to nailing your sales copy to catering to prospects at v… Read More
2023-07-26 17:17
Account-based marketing’s approach to content through content syndication is an excellent way for many businesses to generate leads. In this article, we’ll cover a few of the bes… Read More
2023-07-24 15:39
In today’s highly competitive ecommerce landscape, businesses must continuously refine their strategies to stand out from the crowd and maximize their sales potential. While online ana… Read More
2023-07-24 15:29
Navigating the vast sea of data generated every day can be overwhelming, but it’s becoming an integral part of the hospitality industry. In the world of hotels, Big Data is revol… Read More
2023-07-19 18:04
Introduction Technology has revolutionized the way businesses market and advertise their products or services. As technology advances, it’s important for businesses to keep up with the… Read More
2023-07-17 07:48
Cloud computing has significantly transformed business operations, enabling adaptable infrastructure, storage, and software solutions. The transition to cloud-based technology has also intro… Read More
2023-07-10 08:25
Introduction In the ever-evolving landscape of marketing, staying up to date with the latest technology trends is crucial for businesses striving to stay ahead of the competition. As we vent… Read More
2023-07-07 21:02
Ecommerce has taken over the retail world, and it’s not hard to see why. The rise of the internet has led to an increase in online shopping. It has allowed businesses more opportunitie… Read More
2023-07-05 14:14
Pay-per-click (PPC) advertising is a widely available marketing campaign strategy. Businesses of all sizes and a variety of budgets can tap into the world of PPC. Whether you’re lookin… Read More
2023-06-28 23:10
There’s something that we’ve been seeing a lot with B2B marketing – businesses making an oversized B2B content marketing strategy mistake… like rental truck drivers… Read More
2023-06-16 09:28
An industry that continues to change is search engine optimization (SEO), as Google and other search engines continually search for methods to enhance their algorithms and ensure that consum… Read More
2023-06-13 16:04
For quite some time, there has been a lot of talk about user experience or UX. In the ecommerce world, UX plays a key role. Like any brick-and-mortar store owner paying attention to how thei… Read More
2023-05-31 17:26
In the dynamic world of digital marketing, businesses are constantly seeking innovative strategies to connect with their target audience and drive meaningful engagement. In recent years, a n… Read More
2023-05-25 07:47
B2B marketing involves complex and longer sales cycles, as purchasing decisions are usually made by a group of people within the buying organization, rather than an individual who can make f… Read More
2023-05-17 16:05
If you’ve been anywhere near the internet for the last half year or so, it’s a safe bet you’ve probably heard about how generative AI – visual image generators like M… Read More
2023-05-17 07:15
In this post, we’ll be exploring the fascinating scarcity principle and its impact on crafting successful scarcity marketing. At its core, this principle refers to the notion that peop… Read More
2023-05-10 19:33
When you think “content optimization,” chances are you’re still thinking about creating content that gets all the bot love. After all, if the algorithms don’t love it… Read More
2023-05-10 16:17
Digital marketing is difficult but rewarding, whether you are a business owner, content developer, or digital marketer. Scaling your business can feel exhausting if you continue to do all of… Read More
2023-05-05 18:27
Are your customers bouncing off your site without buying anything? Well, this is because getting traffic to your site is only half the battle. You still need to transform that organic or pai… Read More
2023-04-28 17:02
Brand awareness is a goal for all marketers, with 45% of marketers saying that increasing it is their top priority. But how can you build brand awareness? How can you make your brand a house… Read More
2023-04-26 16:26
We’ve all been there. You’re on Amazon at 2 AM trying to buy a lighter. But all you see is 15,000 matches. The retail experience is over-saturated, messy, and expensive for those… Read More
2023-04-18 17:14
YouTube is soon to turn eighteen, and in its short lifespan, the platform has undergone thousands of changes. Its popularity has steadily increased and shows no signs of slowing down, thanks… Read More
2023-04-17 18:07
No matter the size of your business, email marketing serves as a bulletproof and cost-effective way to engage your audience and drive revenue. For that to happen, you have to know what const… Read More
2023-04-06 19:28
For you, it’s simple. Automotive marketing strategies should work all the time, every time, without spinning your wheels or leaving customers exhausted by what’s s… Read More
2023-03-28 18:36
So you have been tasked with creating a top-notch SaaS content marketing plan for your business to achieve organic growth? No pressure, right? You’re basically the captain of the… Read More
2023-03-20 17:00
Your ecommerce marketing strategy needs to be like a superhero cape – it should make you stand out and kick butt. You want to make sure it’s designed to not only strengthen your… Read More
2023-03-01 04:06
The SaaS industry is flourishing, with more than 30,000 companies operating globally, leading to a competitive environment that prompts them to leverage various digital marketing strategies… Read More
2023-02-22 21:01
Do you want a piece of the $623 billion SaaS market forecast this year? Of course, you do — even a percentage of that market share is a tasty bite. But you probably learned the hard wa… Read More
2023-02-22 17:09
Evergreen PPC ad campaigns are amazing for your business. They’re like low-hanging fruit that you can pluck for a nice snack; you continue benefiting from them long after you have publ… Read More
2023-02-14 20:12
To be successful in the competitive ecommerce market, it’s important to have multiple touchpoints with potential customers. Your business may offer top-notch products or services, but… Read More
2023-02-09 16:41
Valentine’s Day is one of the most popular gifting occasions for everyone. It’s not just limited to couples. It extends to every relationship that symbolizes love, be it parents… Read More
2023-02-08 17:23
If you’re not taking advantage of Instagram advertising, you’re leaving money on the table. Each month, more than two billion people use Instagram. Seventy-two percent of Instagr… Read More
2023-02-01 16:20
Running a successful SaaS company requires careful consideration of various factors, the most important being customer focus and lead generation. Content marketing can be an effective way to… Read More
2023-01-31 16:18
Creating an effective event marketing strategy is one of the most important steps to business success. But it’s also quite a challenge for marketers and business owners. Why? Because t… Read More
2023-01-23 17:34
If you surveyed veteran digital marketers, most would say pay-per-click (PPC) gives them their best dollar return on investment. Ecommerce business owners would be wise to follow what the pr… Read More
2023-01-15 07:00
In order to find success with ecommerce PPC management, there are a few major mistakes you should avoid. Learn about the 7 deadly sins of Ecommerce PPC management.
The post Ecommerce PPC Man… Read More
2023-01-04 15:05
Statista projects that the global email marketing market will increase to USD 17.9 billion by 2027. This figure goes to show the growing popularity of marketing emails and their impact on co… Read More
2022-12-23 13:13
If you are looking to sell your products, you have a plethora of options to promote your products online, including Google Shopping ads, Facebook ads, and more. The list of options can seem… Read More
2022-12-02 17:59
It’s been interesting times on Twitter recently, that’s for sure. For those of you who have either been living in a no-social-media bubble for a month (in which case, honestly a… Read More
2022-10-18 19:10
In 2022, the United States will have 17,000 software as a service (SaaS) companies, serving approximately 59 billion customers worldwide. These companies have one thing in common: the need t… Read More
2022-09-29 16:11
Conversion rates are the ultimate measure of success for any website. However, with so many websites out there vying for visitors’ attention, it can be tricky to stand out from the cro… Read More
2022-09-27 19:44
Blogging has been a part of brand content marketing strategies for a long time, and rightfully so. From boosting brand awareness and customer loyalty to improving your ROI – there are… Read More
2022-09-13 16:13
The B2B software as a service (SaaS) market is growing faster than ever before. The SaaS market was estimated to be worth over $152 billion in 2021, and is expected to make a healthy increas… Read More
2022-08-30 17:00
Software as a service (SaaS) is a relatively new industry, but it has exploded over the past decade. In 2021, the SaaS market was estimated to be worth approximately $152 billion, and Statis… Read More
2022-08-23 17:00
If you had the choice between marketing to a completely “cold” audience that had never heard of your product or service, and marketing to an audience that was already familiar wi… Read More
2022-07-27 18:52
Because Facebook is seen as a creative medium, it can be easy to assume that posting is more of an art than a science. But while there are undoubtedly creative aspects to building a successf… Read More
2022-07-12 17:00
You probably already know that Facebook is one of the most popular and effective advertising platforms for retail-oriented businesses. You probably also know that tracking your Facebook and… Read More
2022-06-24 18:38
There’s no secret that video marketing is king. But despite its popularity and effectiveness, some people still get video marketing wrong. And instead of increasing sales and rev… Read More
2022-06-21 18:35
You’ve created and launched an online store. Excellent! But the market never slows down – it only gets bigger. And it moves fast. Indeed, worldwide eCommerce growth shot up… Read More
2022-06-15 17:00
What does email marketing offer you? For a start, it offers brilliant ROI, the ability to implement personalization at scale, opportunity to foster lasting relationships with customers, and… Read More
2022-05-20 16:23
No matter your industry or digital marketing experience, a call to action (CTA) can make or break your next marketing campaign. While writing a compelling call to action may seem relatively… Read More
2022-04-26 17:00
Machine learning versus manual; that’s what it comes down to when you’re considering Google ad bidding strategies these days. If you’ve been following Google ads PPC biddin… Read More
2022-04-05 17:00
For those newer to the digital marketing game, you may be wondering, “what’s the difference between a landing page and the home page of your website?” After all, in layman… Read More
2021-07-27 18:15
Marketing a software company may seem like an enormous task when you’re getting started. However, with a little research and a few trials, you’ll realize that turning those great… Read More
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