2021-03-04 01:37
Recently I happened to come across two Oreo campaigns – one from India and the other from the US. The underlying theme is about spreading kindness, moments of connection and brig… Read More
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Powering Brands reviews & documents online marketing campaigns, brand websites, social media integrations and rich media executions from India
2021-02-03 01:11
It is always great to see brands taking a different thematic route in their campaigns. Fatherhood and the contribution fathers make to a child’s upbringing is really underestimated in… Read More
2020-09-04 02:01
In these very odd times of all-round lack of enthusiasm and cynicism, some brands are coming up with heartfelt campaigns that truly strike a chord. Here are a few commercials that really res… Read More
2020-08-25 00:53
I recently completed 17 years of working (non-stop) in the corporate world across 4 very different organizations and more than 10 different teams. And what a ride it has been – one tha… Read More
2020-06-02 23:38
Nike has a penchant (more often than not) for coming up with great messaging. The latest Nike Membership campaign is no different. It is restrained, motivating and topical in today’s v… Read More
2018-12-18 00:20
The campaign I’ve loved watching roll out in 2018 is Maggi Kitchen Journeys. Nestlé partnered with Zee Network earlier this year to come up inspiring stories of women across Ind… Read More
2018-10-23 21:39
Pantene’s new #GreatHairDay14 Day Challenge is a social media campaign designed for women to share their feel good stories. The core idea being that a great hair day is not just about… Read More
2018-05-01 03:18
Instagram has been the chosen platform for international fashion brands to showcase their latest campaigns and collections. With an increasing worldwide user base, younger demographic profil… Read More
2018-03-29 03:02
Continuing our series on mentoring, lets focus this month on what you, as a mentee, can do to nurture the relationship and make it work. Mentoring is a two-way street. There are significant… Read More
2018-02-18 18:34
Oriflame launched its new Optimals range with Swedish natural ingredients that provides a tailored solution to specific skincare needs. The brand video is beautifully shot. Check it out on t… Read More
2018-01-25 17:12
The thing about a good concept in advertising is that it continues to give, year after year, season after season. In a bid to continue building upon (iterating and creating, as the thematic… Read More
2018-01-17 22:50
I’ve been loving the rich media takeovers on IMDB lately. Here is ‘The Greatest Showman’ takeover on the movie page. Well executed and totally immerses you in the larger th… Read More
2018-01-11 01:30
This is the first of my #PoweringYourCareer series in 2018. In this series, every month, I will share the experiences I’ve had and what I’ve learnt through my 15 years of corpora… Read More
2018-01-02 00:44
Happy New Year! This year let’s be bold and create the future of our dreams. Read More
2017-12-28 03:08
Surf Excel’s latest campaign #HaarkoHarao talks about how failure can help us grow. It is a simple premise but in a society so enamored with success, this is definitely a required chan… Read More
2017-12-20 04:58
Dear Readers, I haven’t blogged in a very long time. Though I had every intention to, but then life happens and plans remain just that, plans!During this time off from blogging I have… Read More
2016-02-04 14:32
Twitter has cemented its identity as (what I would call) a ‘social publisher’ by rolling out the ‘home timeline’ on web, that pulls together popular public tweets fro… Read More
2016-01-24 06:47
Cathay Pacific’s new campaign picks on interesting themes related to travel.The core campaign thematic is #LifeWellTravelled. The landing page says ‘We believe travelling well is… Read More
2016-01-22 14:18
Carat Lane recently celebrated 7years in business with a smart campaign celebrating their main target audience. You guessed it. Women!The #WomenOfMettle campaign pays tribute to women who ma… Read More
2016-01-21 11:05
Two advertising creatives, same thematic. The timing couldn’t have been worse for Sulekha.com and Exide Life Insurance with their ad films launching within a couple of days of each oth… Read More
2016-01-16 14:25
Good News! Indian Advertisers are exploring minimalism when it comes to rich media. The seamless video experience on the YouTube Masthead widescreen, full-bleed ad unit stands out for its cl… Read More
2015-11-27 11:26
The Colgate Charcoal Gold campaign on Yahoo! India today unfortunately gave us a couple of direct insights into ‘what not to do’ while executing a digital campaign. 1. Always wri… Read More
2015-11-18 07:28
Bajaj Auto not only updated their Avenger line-up of bikes, they have also refreshed their digital presence with a new attitude. Bajaj’s cruiser range Avenger is now available in 2 var… Read More
2015-10-10 15:24
Café Coffee Day (CCD) has launched 5 new ‘light and fast bites’ starting at ₹39 dubbed as ‘The High 5’ menu. The campaign elements include five unique ha… Read More
2015-10-08 15:16
In an extremely competitive Indian marketplace, auto brands are reimagining customer engagement through digital executions like no other. Case in point is Renault India’s brilliant, fi… Read More
2015-09-08 08:20
Nescafé has done it again. They’ve come up with an uplifting, near 2 minute, video story on the life of a cartoonist who doesn’t lose hope after losing his job. Nestl&eacu&hell…Read More
2015-09-03 10:33
Tata Sky, one of the leading DTH service providers in India, recently launched an innovative solution Tata Sky+ Transfer for avid users who want to stay updated with their favorite TV shows… Read More
2015-08-29 11:45
Ford’s interactive masthead banner on MSN India for their new launch Figo Aspire (executed on 20th August) is an example of rich media done right. Unobtrusive but engaging, the unit sh… Read More
2015-08-16 15:25
A special mention for Canva. I discovered this amazing tool over the weekend that lets you create your own web designs and I have been flipping over it since. There are a host of layout, ico… Read More
2015-08-15 12:45
In the run-up to India’s 69th Independence Day, brands and corporates took over Twitter with patriotic fervor. I picked up a few campaigns that caught my eye. #SaluteSelfieThe most pop… Read More
2015-08-01 15:13
Samsung Electronics executed an interactive and stand-out rich media takeover on the Yahoo! India home page last week, to advertise its latest state-of-the-art SUHD Curved Smart TV. The imme… Read More
2015-07-25 09:28
Unilever’s popular ice cream brand Cornetto, from their Kwality Wall's portfolio, targets the youth demographic. Little wonder then that the brand decided to collaborate with Terribly… Read More
2015-07-14 15:59
In a bid to bridge the gap between digital brand engagement and actual purchase, L’Oréal India is making it easier for customers to buy their products online through web banners… Read More
2015-07-03 15:15
Mahindra & Mahindra’s Two Wheeler Gusto has a tagline that says ‘Kisi se kam nahi’. I would add to this and say their digital work is better than most!Mahindra Gusto ha… Read More
2015-06-30 12:46
Mother Dairy is beginning to actively pick up digital integrations as a part of their campaign construct after big spends on print and TV. The only significant digital campaign that I rememb… Read More
2015-03-17 10:00
Emirates took over the Yahoo! India Email Login Page in style on Monday, 16th March. I particularly like the Video Wall takeover ad unit on Yahoo! India's Email login page because of the cle… Read More
2014-02-15 09:27
An entertaining battle of wafer chocolates is being played out on YouTube and Twitter as we speak. A fortnight back, Cadbury Perk released a funny TV commercial taking a dig at Nestlé… Read More
2014-02-09 15:01
Many auto brands used digital media activations through the last couple of weeks, to highlight their presence at the 2014 India Auto Expo. Digital integrations and promotions sure helped the… Read More
2014-01-26 13:21
Samsung India launched The Galaxy Grand 2 on Friday (24th January). The mobile handset features an HD screen & front HD camera for a great visual experience – a feature the brand i… Read More
2014-01-19 16:45
Britannia executed an interactive rich media masthead on YouTube a fortnight back, to promote its new campaign ‘Halfway to Health’ for NutriChoice high fibre biscuits. The object… Read More
2014-01-12 15:22
Oral-B has been successfully running the Smile India movement campaign since the last few years and in its fourth year the campaign is still going strong with new elements being added to the… Read More
2014-01-01 15:10
One of my New Year resolutions this year is to be more regular with my blog posts. So what better day to start than right-away! Here’s wishing a very Happy 2014 to all the readers of P… Read More
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