Amazon Omni channel Retail is a Success to Key

Amazon Omni channel Retail experiences are the success key to retaining customers which helps them  regaining sales previously lost to online. Omni channel is a strategy that a organizations use to improve their experience.. Rather than working in parallel, communication channels and their supporting resources are designed and orchestrated to cooperate. Omni channel implies integration and orchestration of channels such that the experience of engaging across all the channels someone chooses to use is as, or even more, efficient or pleasant than using single channels in isolation.

Omni channel, spelled Omni-channel — is a multichannel approach to sales that seeks to provide customers with a seamless shopping experience, whether they’re shopping online from a desktop or mobile device, by telephone, or in a brick-and-mortar store.

Amazon Omni-channel Retail  opens up several avenues to provide a differentiated experience to the customers of this age. All channels seamlessly interact with each other to unleash a channel agnostic journey for the customer capabilities

• Ecommerce
• Order Management Solution
• Warehouse Management Solutions
• Merchandising
• Order Broker Solution
• CRM
• Point of Sale (POS)
• Mobile

The retailer’s associates are equipped with tablets to provide immediate answers to customer questions on the sales floor. The handhelds also act as cash registers, and out of stock items can be instantly ordered online for home delivery. Many retailers have realized the devastating impact poor inventory management can have: Customers are often unwilling to go back to a store that is out of a desired product and that makes no effort to locate it.

With new technology and the evolution of strategies in today’s marketing landscape comes a new wave of terminology with which marketers need to become acquainted. Two new-age definitions that immediately come to mind are multichannel marketing and omnichannel marketing. Omni channel and multichannel marketing are two very distinct and separate marketing strategies, even though both focus on the use of multiple channels to reach consumers and potential consumers.

Multichannel marketing refers to the ability to interact with potential customers on various platforms. A channel might be a print ad, a retail location, a website, a promotional event, a product’s package, or word-of-mouth. Omni channel refers to the multichannel sales approach that provides the customer with an integrated shopping experience. The customer can be shopping online from a desktop or mobile device, via phone, or in a brick-and-mortar store, and the experience will be seamless.

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