Raking high for Search results guarantee’s success for internet-based businesses. Every business (local or international) wants to rank on the first page of Google search results. However, with every company striving to acquire the top position in search engines, the level of competition is very high.
Google is constantly refining its search algorithms to provide the most relevant results to users for their search queries. Apart from using machine learning algorithms for suggested queries, the latter has developed an advanced search formula called Semantic Search. In this blog post, you will understand how Google uses Semantic search to refine its searches. In addition, the blog post highlights some useful tips to organically improve your Google search rankings.
Understanding Google’s Ranking Algorithm
First and foremost, it is important to understand how Google processes a search query and retrieves relevant results for users. Whenever you enter a search query on Google, it analyzes the information against a given set of parameters. The Semantic search algorithm processes each query to match the searcher’s intent. It enables Google to provide the best results to the users for their search queries. If there is an apt or straightforward response to a query, Google features it in rich snippets.
Evidently, semantic search plays a critical role in determining the search results for question phrases on Google. The keyword suggestions at the bottom of Google search results are also powered by the Semantic Search technology. Google uses the same technology to identify the entities present in question keywords.
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Google As An Answer Engine
With the advent of Semantic search technology, Google is constantly evolving as an answer engine. A study reveals that more than 15 percent of search queries on Google questions phrases. The latter receives 3 billion searches each day through question keywords. What is my IP, how to lose weight, when is mother’s day are the top question searches on Google.
When you enter such queries on Google, it gives you straightforward responses in rich snippets, with links at the bottom. For example, searching for something like “What is the capital of Denmark” on Google gives you an instant answer with a map and related searches. Similarly, when you perform a voice search for the same query, Google dictates the answer rather than showing you the results.
Improving Your Website Rankings With Semantic Search
The best way to improve your website rankings with semantic search is to create your website content around question keywords. It increases your chances to feature your web pages in Google’s rich snippets. The Semantic search algorithm strives to find direct answers to the question-based search queries.
It’s all about relevancy. If you are producing high-quality content on your website that accurately addresses a particular search query, it gets featured in rich snippets. Before you create your website content, it is essential to conduct exhaustive research to identify your target keywords. Use the keywords in a way that you are directly addressing the frequently asked questions on Google.
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