You might have faced difficulties in ranking a website on the first page of Google. If yes, then let me tell you, you’re not the only one. It’s always difficult for a new website to Rank even in the first 10 pages, let alone be reflecting on the first page of Google. It’s a slow process, really. The SERP rankings are based on many factors like DA score, Page authority, backlinks and many more. And for a newly created website which starts with zero backlinks and a DA score typically between 0 to 5, you can’t expect it to rank within a week or so. In fact, it sounds ridiculous for someone to say that a website can be ranked on the first page of Google in one week. Unless you are willing to spend a fortune on purchasing existing domains and create backlinks to your website.
To make things worse, the recent algorithm updates from Google (mainly in Panda and Penguin) have made it even more difficult to rank a page in SERPs. So if you want to rank your web pages faster in 2019, it’s going to take a lot of efforts. In this blog, I’m providing you with some useful tips that can help you boost your SERP rankings in 2019.
When it comes to ranking a website faster, most of the digital marketers jump to the existing market trends and look for the Keywords with heavy search volumes. While creating your content around these keywords seems like a good idea at first, just think for a while, ‘are you the only one who is targeting these keywords?’ Obviously, if a keyword has a high search volume, it is more likely to be targeted by a large number of companies from all over the world. So definitely, there’s going to be enormous competition around these keywords which makes it hard to rank your website. So the first approach is to select the keywords with low to medium search volume but is it really that effective? Probably not.
What if I tell you that you can effortlessly rank your website on the keywords that are likely to go viral in the near future. It’s a proven SEO tactic that can really help you boost your search rankings with minimal efforts.
For example, if you are writing a blog titled, “SEO Strategies in 2019,” it’s going to have a large number of searches and thus, a very high competition. On contrary, if you title your blog as “SEO Strategies in 2020,” it will not only be easier to rank, but the blog will give you long-term benefits. As of today, there are very fewer searches on this particular keyword, so it will be quite easy to rank your page. As the year 2020 approaches, the search volume of this keyword will keep on increasing and the searches might be 10 times more as we enter 2020. But guess what? Your blog will still show up in top search results.
So you see the main objective of preemptive SEO is to utilize the keywords with high potential searches before anyone else does.
An Effective Content Strategy
The key to improving SERP rankings of a website is high-quality content with appropriate keywords. Having a single-page website doesn’t work anymore. If you really want your website to rank on the target keywords, it’s highly recommended that you have a dedicated blog section on your website. And not only that, you have to be proactive with your blogs. Posting once in a while won’t make any difference. Keep posting high-quality content and try to be as informative as you can through blogs.
Don’t forget to optimize your content and include the target keywords because that’s how you are going to get new visitors to your website. Always create the blog title around the focus keyword as it makes it easy to rank your page on that keyword. You must also use the focus keyword in SEO title, meta-description and first paragraph of the blog text. The optimum density for one keyword is 1 to 3 percent depending on the total word count. Apart from using keywords, make sure you are providing some appropriate inbound/outbound links, subheadings and alt text in images.
Keep The Content Relevant To Your Niche
Over the last two years, one of the search algorithms from Google called Panda has received some crucial updates. The latter is now more stringent about the content quality than ever before. Apart from that, it also takes into account other factors like relevancy to the niche, keyword density and the right choice of keywords. Out of all these, relevancy has gained a lot of traction lately, making it obvious that Google is now taking it way more seriously.
So according to the relevancy clause, the content that you are posting on your website should be related to the niche around which your website is built. For example, if you have a technical website but you are posting blogs related to the entertainment industry, then Google is not going to rank your page even if it is well optimized for SEO.
Content clusters are gaining a lot of traction these days and are turning out to be the most effective way to rank on tough keywords with high searches. After the recent updates, including the target keywords in content isn’t as effective was back then. On contrary, content clusters are turning out to be the most effective medium to improve your SERP rankings faster. By using content clusters, what you are simply doing is changing the structure of your website and creating more and more content around a single topic.
For example, if your company specializes in beauty products, it’s recommended that you create multiple pages with titles like beauty products for women, beauty products in Texas, beauty products in Virginia and so on. All the pages must link to one another in order to form a cluster. So in other words, you’re letting Google know that you specialize in this particular field and your website should be ranked higher on the selected keywords.
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