There are numerous ways that you can work with Search Engine Optimization directly on your website to make it easier for search engines to communicate with and understand your website. In this post I’ll present three of them which are easy for anyone to apply to their website content. Besides on-page seo there is off-page seo which has more impact on your ranking, but is harder and more time consuming to actively work with. Future topics will dig into more ways to do SEO in different ways, however we must start somewhere.
In HTML there are headline tags which search engine crawlers/robots read off a site to understand the structure and what it’s about. What you want to do for a blog post is that you want to make sure the title is wrapped in H1 tags which is the largest and “most valuable” heading type, if you use WordPress this is normally done automatically for all blog titles. Thereafter you want to be using the H2 tag for subheadings, while you only want one H1 per page you can use multiple H2 tags for subheadings. That sort of indicates the content has an “importance 2 level” if I’m allowed to make that sort of comparison. Normally, I don’t go below H2 in my content, unless there’s a subheading of a subheading where I might use H3.
1.1 What to think about: Headings
Some things to keep in mind when it comes to HTML Headings:
• Don’t jump between headings, you don’t go from H1 (title tag) and start off by using a H4 tag. After H1, H2 should come for best structure. There is a total of six headings, so if you are going to use all of them on one page you will want to execute them in order from H1-H6.
• Don’t use more than one H1 tag per page/post. We don’t do this as we split the importance between headings we think are the most important. That might confuse the search engine crawlers, but there are multiple explanations for this. H2 however, is fine to use multiple times.
2. Use Outbound and Inbound Links
It has been proven that outbound links are read by Google as a type of relevancy to what your page’s topic is. We do know for a fact that pages with outbound links rank better than those without. It’s an equally good idea to add a couple of internal links to your posts/pages as well. If you use the Yoast SEO plugin, you’ll see that both are always recommended in terms of SEO improvements. If you are short on content and have no good internal linking to make, at least head back later and update the posts once possible.
3. Use Multimedia
It might not be evaluated the same by Google for ranking, but the user experience is incredibly important too. Sites that use either bad or few images and/or videos bore the visitors, thus often making them leave rather rapidly. Use images, colours and video on your website to improve user engagement.
There are several resources where you can find non-copyrighted and free to use (commercially) material for your website. If you are unable to produce great imagery yourself, you can turn to these websites to see if you can find what you are looking for:
For this website I mostly use Unsplash, but I check through all galleries before making my choice on what image to use. When it comes to Vector graphics you are better of using Pixabay.
SEO is a huge subject and not to mention constantly changing. Google makes hundreds of algorithm changes every year which changes the way sites are ranked organically, so if you want to stay on top you have to do a lot of research. While There is a lot of useful information out there on the SEO subject, so I’ll advise you to check out this article on Wikipedia if you want to know more about different sorts of SEO and its fundamentals.
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