Back in late 2015, Google announced an interesting approach to app development, that they speculated, would lead to a major shift in the usage from the limited functionality and platform-based design that was prevalent in the industry. This new method was fittingly referred to as a “progressive web app“, or PWA.
The concept was a combined effect of the very best qualities of the web with native apps.
Progressive Web Apps (PWAs) are capable of accelerating transaction processing for mobile shoppers, site searches, and service delivery to levels that consistently outperform even the most responsive legacy sites. They have already shown progress for several brands that have their PWAs live.
So lets have a look at a few reasons why, you should consider progressive web application development:
App cum website: The foremost benefit of a PWA is the basic that makes it. Application+Website. They are designed like mobile applications and yet have the full functionality of websites with dynamic data and database access. What sets them apart from native apps is that you can get an access to them via portals and which are indexed by search engines and can be found right there. The entire mode of access changes and this brings about a major change in the user experience.
Direct download: No developer is bound to follow the Android and iOS rules when it comes to Progressive Web Apps. This is because users are not routed to any playstore, since these apps are simply hosted on a web server. The app directly needs to be downloaded onto the device. They have their own icon on the screen once the download is complete. A shorter process for these apps enhances it download, as users have less chances to leave.
Offline option available: Mobile applications are self-contained and can be browsed through when there is no internet connection. Websites on the other hand, are absolutely limited to be displayed properly. They do not have the offline mode available. With the offline option handy for PWAs the frequency of users coming online increases. So you have a higher engagement rate.
Gadget friendly: Progressive web apps work across all devices. They also offer the same user experience regardless of the device they are being used on. You could use a PWA on your mobile, then switch to your tablet and there won't be any difference between each experience. Not only does this make a PWA simpler and user-friendly, but it also improves the brand image and identity on a whole. The success of brands that have already embraced PWAs is blooming by the day!
Flipkart: India's biggest eCommerce site moved to Progressive Web App technology as a way of enhancing the mobile SEO and visitor engagement, and it worked well. The story is such, compared to the previous mobile experience, the time spent on the site has tripled. It has generated a 40% higher re-engagement rate among the first-time visitors. The "Add to Homescreen" icon has generated a 70% higher conversion rate.
Ola: This cab service provider, offers a PWA which is as much as 300 times smaller than the Android application and 500 times smaller than the iOS application. Several visits to the site consume just about 10KB. All these features have increased the usage of the site. Interesting developments that promise benefits are here! Lets take that leap of faith.
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