With newly-digitalised businesses and consumers beginning to interact with websites and apps more than physical staff, this shift change can’t be ignored.
1. Advancements in voice search
According to a Google study, over half of U.S. teens and 41 percent of U.S. adults use voice search on a daily basis.Voice search is one of the fastest growing trends in the online world.
2. Videos , videos and videos
In 2018, consumers don’t just want to watch, they would want to jump through the screen-or into the 3D projection. You can expect more advancement in areas of projection mapping, Live video streaming, VR video Marketing
2. Rise in niche-influencer marketing
Influencer marketing is already doing great specially on social media. There are chances of fall in big celebs endorsing products as new may niche-influencers emerge. If done in the right way, can be cost effective too.
3. More companies investing in Live Chat
For businesses that have thousands of followers, adopts a personalized marketing strategy for every customer that requires responding to followers’ comments can be a daunting task. Chat bots can assist by creating one-to-one interactions with each follower and responding immediately to the questions posed by them. and they are always polite, no matter how rude the customer is.
4. A switch to a #nofilter community
With these ever-growing cynical audiences -thanks fake news- brands will realize authenticity is key.Content will be more genuine.
5. More local inventory ads
More retailers would be jumping on local inventory ads. It is tricky to identify the value of LIA v/s a standard product ad.
6. Understanding micro moments
96% of users use their smartphones to conduct research. In 2018 we can expect significant increase in micro-moments. and mobile-first websites will be pivotal in offering consumers instant information upon immediate request.
4. Say ‘Yes’ to Personalized and Customer-Centric Content
Content marketing in 2018 is going to be the core focus when devising a marketing plan while running hand-in-hand with a very important goal: a personalized experience for each customer.
Whilst we can’t predict exactly what will happen in 2018, we’re excited to see what new trends, tools and technology will be released in the digital arena.
This time next year, let’s see how many – if any – predictions were right!