A good search engine optimization strategy is based on careful planning, a lot of work and good choices made on key issues. Everything will get analyzed at the end of each month, when the time comes to send out monthly reports to your customers.
Your seo report are the mirror of your hardwork. So make sure it is so detailed that the information is transparent and you know the pros and cons.
Your client will ask you some typical questions like:
- Where do I rank in the search engines for this specific keyword?
- How many links do I have?
- How many visitors are coming to my website searching for this keyword on google?
Each of these question and other too should be mentioned in you report. Make them as readable as possible so that the facts are clear.
So I have a couple of points which you should consider :
Combine ranking, linking and analytics data
Keep in mind, your clients don’t have your SEO ability. Things that appear to be so evident to you may not sound good to them. You have to ensure the positioning and connecting points of interest without much of a stretch concentrate the data they have to construct future methodologies.
If you can combine all the three metrics it would be great.
With a hybrid report that details ranking, linking and analytics metrics for each keyword, they have the chance to understand how well their business is positioned on the online markets for each of those terms.
Add a professional look
Ensure that you make comprehensive columns explaining what the values means. Do not use graphics since this can be misleading/ confusing for the client
Don’t forget about the header and footer. Placing your logo and name on the SEO reports will give a personal touch, adding a brand value to them.
Here are some best tools for creating awesome seo reports.
1. shuffle point (30 day fee trial available)
2.Analytics canvas (Starts at $49 a month + free trial)
3.Workbooks CRM (Free)
4.Use APIs ( Price: API dependant)
5.Linkdex (Price : $49 )
I hope this article gives you a basic idea on how to create an Awesome Seo Report to impress clients.
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