2018-03-07 15:45
Businesses are gradually understanding the importance of offering superior customer service. A recent study shows that returning customers account for more than 48% of total eCommerce sales… Read More
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The Truth About Influencer Marketing – Will It Help Your Business? Blog
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There are a lot of social media influencers out there today. We’ve seen our customers ask about influencer marketing to drive sales. But is it really worth it? In this post, we’ll go into detail about what influencers do, where they fit in the marketing funnel and look at how influencer marketing compares to advertising on Facebook and across the web.
2018-02-12 17:22
Sales tax is one of those unfun, but necessary aspects of running a Shopify store. Unless you’re lucky enough to live in one of the five states without a sales tax (Alaska, Delaware, M… Read More
2018-01-29 19:59
Facebook’s recent algorithm updates changed the game for Shopify stores. There was already an issue in the past regarding the organic reach of Facebook Pages. A recent study conducted… Read More
2017-12-14 18:01
Copywriting: It’s not just product descriptions and website headlines. For growing eCommerce stores, there’s a bit more to it. If it was just about writing product descriptions a… Read More
2017-12-13 21:31
If you have an eCommerce store on Shopify and want to achieve success, then you need to turn your attention towards the Shopify App Store. The Shopify App Store is filled with hundreds of be… Read More
2017-12-12 22:57
Your name doesn’t have to be Don Draper to craft the perfect copy for your advertisement. This is especially true in eCommerce marketing. Think of advertising on the web as part… Read More
2017-12-11 16:53
Promoting your brand is all about going above and beyond while thinking outside of the box. With stiff competition this year, eCommerce shops are looking for ways to distance themselve… Read More
2017-12-10 21:16
Gone are the days when you could get high click-through rates (CTR) with low effort ads. Times have changed. Traditional online marketing strategies may fail in today’s world of digita… Read More
2017-12-06 20:04
We all know what Facebook is and how it has become a powerhouse of our modern age. With 1.83 billion monthly active users and 1.23 billion daily users, it’s only going to keep growing… Read More
2017-12-06 18:54
Fun fact – 77% of customers today read online reviews before committing to a purchase. Needless to say, eCommerce customer reviews play a major role in helping businesses thrive in the… Read More
2017-12-05 21:45
It’s projected that eCommerce apparel, footwear, and accessories revenue will grow $30 billion over the course of the next 5 years, bringing the total revenue in the United States to o… Read More
2017-12-04 21:05
Let’s talk about why eCommerce brands should use Facebook ads. Facebook boasts over 1.28 billion daily active users (still increasing at a rapid pace). In short, those billions of user… Read More
2017-11-29 19:24
Let’s talk about your eCommerce store’s average order value (AOV). You finally have your store up and running and the orders are coming in by the truckload! This should be an exc… Read More
2017-11-26 22:19
Marketing gives life to a business. Whether you’re a brand new Shopify store that just launched or an established store looking to improve your marketing, there are plenty of ways to b… Read More
2017-11-26 16:22
Let’s talk about User Generated Content aka UGC. Usеr gеnеrаtеd соntеnt іs аnу fоrm оf со… Read More
2017-11-26 14:00
Instagram has blown up in the last two years, and its rapid growth shows no sign of slowing down: in 2015, Instagram boasted a 47% increase in active users, compared to a 7% increase for Twi… Read More
2017-11-15 23:36
What is Shopify SEO? For Shopify store owners, Search Engine Optimization (SEO) can often seem like a herculean task. How are you supposed to compete with hundreds of other businesses vying… Read More
2017-11-13 03:28
There are a lot of influencers out there today. We’ve seen our customers ask about influencer marketing to drive sales. But is it really worth it? In this post, we’ll go into det… Read More
2017-11-09 05:54
It’s been incredible and ever so humbling to see so many new and growing business drive sales with Pollen this year. We’re always striving to improve and we’re excited to a… Read More
2017-09-20 04:27
Boo! With Halloween coming up, it’s time to begin preparing your business for the holiday season. We all know customers are more likely to spend money during seasonal events, so let&rs&hell…Read More
2017-08-30 21:34
A shoppable Instagram feed is when you upload your Instagram posts automatically to your website and tag your product listings in the photo. Users can then browse these posts and purchase th… Read More
2017-08-29 12:42
We spend a lot of time on our phones and other mobile devices. Online advertising increased 22% in 2016, and while for the first time mobile ad spending surpassed desktop ad spending… Read More
2017-08-05 02:43
"hey man, sorry to bother you, but could you write a script that runs my employee id against the proxy logs API and spits out a csv of my active workstations?"
- Actual chat log from Friday… Read More
2017-08-04 15:00
Considering the myriad of online communication tools available today, it’s hard to choose which one will work the best. One marketing initiative that works for almost every onlin… Read More
2017-08-02 17:19
Your new eCommerce store is up and running. Visitors are coming to the site. Half the battle is already won! After some time, you notice that your conversion rates have not… Read More
2017-08-01 20:09
Amazon is an absolute powerhouse. In 2016, the eCommerce behemoth did $135.99 billion in revenue, up 27.08% from 2015. When the firm seems to announce a major acquisition or new… Read More
2017-07-31 15:30
Marketing is fraught with buzzwords and acronyms. It often feels like things are made to sound more complicated than they need to be. Even the term “KPI” is laden with… Read More
2017-07-20 18:54
While many people in the ad industry have doubts about Snapchat’s business model, marketers should have no doubts about the usefulness of ephemeral content for sparking engagement and… Read More
2017-07-20 18:36
10%. That is how much a personalized email can improve conversion rates. And when talking about conversions, 10% is a big deal. Yet, behavior-based email marketing is one o… Read More
2017-07-19 19:32
Digital marketing is constantly changing. There always seems to be a new toy engineered to better connect brands with shoppers and customers. Some of these programs have had long… Read More
2017-07-12 15:00
There is tremendous upside to doing business online. Brands can connect with shoppers all over the world with a level of ease impossible to achieve by brick and mortar stores. Ho… Read More
2017-07-11 23:04
The problem with ARM, HAProxy, and me as a person.
So if you haven't noticed, I really like Rancher. In fact, everything I run is configured in my Rancher instance (see below). One of the sp… Read More
2017-07-08 03:00
Who would pay more if they could pay less? Consumers are constantly looking for deals. In fact, 62% of consumers report that they spend two hours per week searching for deals and… Read More
2017-07-05 20:12
https://etcher.io/
Oh wow. Just look at this:
This is the future, this is the thing that saves us from ourselves. I'm so sick of the tiresome process of creating bootable drives, and final… Read More
2017-06-29 18:44
NextCloud is seriously my favorite FOSS pick of the year. The team that's been working on it (450+ contributors!) are super solid. Here's a quick look at the app (with a Panic Vault theme):… Read More
2017-06-15 02:52
Consumer expectations are shifting. In general, customers want more attention and expectations regarding customer service are not an exception to this trend. In fact, consumers a… Read More
2017-06-10 21:49
Here's a quick guide for deploying your own opensource URL Shortener service (Polr) via docker. The UI is bare bones but it gets the job done better than any other shortener project I've see… Read More
2017-05-26 18:49
For the online marketing professionals, you know who you are, Facebook has always been a gold mine of useful information and segmentation, but a somewhat cumbersome platform to completely ma… Read More
2017-05-17 05:17
This is my default response to the "So how do you feel about your current X or Y solution:
Little do they know, their product will receive the same response when we're ready to replace it Read More
2017-04-19 17:30
Q2 marks the start of online businesses ramping up their advertising and promotional sales. In fact, eCommerce grew by a whopping 16% in Q2 of 2016 and we're expecting continued growth… Read More
2017-04-13 18:00
Email marketing: one of the most effective ways of retaining customers during the year. So effective, in fact, that for every $1 spent on email marketing, you can expect a $38 return!… Read More
2017-04-05 17:37
It’s simple: the quality of your store’s customer service can make or break your business. In fact, 89% of shoppers have stopped buying from online stores after they’… Read More
2017-03-30 18:25
As an online shop, you’re likely doing some form of email marketing. Not entirely happy with your results and opens? Fear not, this is a common problem. If you're co… Read More
2017-03-29 20:53
Bounce rates can be a great indication of the quality of your traffic and the effectiveness of your landing pages and content. High bounce rates need to be attacked head on as they are… Read More
2017-03-24 18:22
The name of the game in eCommerce is customer acquisition. Building a healthy prospecting funnel is the key to developing future conversions and retaining shoppers. Social media… Read More
2017-03-22 18:10
As you’ve probably experienced, when it comes to online marketing and advertising, there is no magic bullet. We are all vying for customer’s eyes in a highly competitive at… Read More
2017-03-16 20:27
2016 was a successful year for you, your employees, your products, and your brand in general. Success in retail is often translated into sales; sales are translated into dollars… Read More
2017-03-15 17:39
Conversions, most often associated with a sale, directly speak to how much revenue a company is bringing in. Shooting for a 2-3% conversion rate throughout your store should be a main… Read More
2017-03-14 16:51
Q1 2017 is coming to a close and with that comes a great chance to evaluate your marketing strengths and weaknesses thus far this year.
A constant roadblock for many small to medium sized on… Read More
2017-03-09 17:40
Building a healthy marketing funnel is a defining characteristic of any successful online business. In this article, we’ll review the basic model and the role it plays in underst… Read More
2017-03-07 21:42
As we approach the last few weeks of Q1 2017, eCommerce shops have worked hard this quarter to generate brand awareness online. Now that these new customers have been acquired, the job… Read More
2017-03-02 21:24
Website aesthetics are becoming increasingly important in eCommerce. The shift from physical stores to digital means that online pages now serve as a brand’s storefront. Ev… Read More
2017-03-01 20:08
In 2017, there are countless platforms, social networks, and services to market on and there are even more consumers to target. To paint a picture of just how big the market has become… Read More
2017-03-01 17:36
As advertisers, we are continuously trying to strengthen and optimize not only our strategy, but the effectiveness of our creative units. A/B testing allows us to examine single variab… Read More
2017-02-22 19:25
Welcome to marketing in the mobile world. You’ve probably noticed just walking down the street, mobile is king. If you’re an eCommerce retailer, mobile is still a fro… Read More
2017-02-21 21:03
United States eCommerce sales reached $394 billion in 2016 and are expected to grow to over $500 billion by 2018. The online buying process has become so seamless that shoppers are rap… Read More
2017-02-17 20:26
Product videos and video ads are taking over the online marketing and advertising game. You know the ones we're talking about: ads on YouTube or Hulu that appear prior to your content… Read More
2017-02-15 22:06
SEO might not be at the top of your priority checklist when you’re mapping out 2017. Although we understand that boosting SEO is an ongoing battle, giving thought to your website… Read More
2017-02-09 16:00
Conversion and retention follow the prospecting stage in the marketing funnel and can be heavily nurtured with email marketing. By example, if a customer visits your site for the… Read More
2017-02-08 19:29
The value of customer retention is priceless as it directly plays to the long-term success of your business. For an eCommerce shop, there are some easy steps to take to keep your… Read More
2017-02-07 22:20
Experts are predicting that worldwide eCommerce revenue will grow to over $4 trillion by 2020. We've said it before and we'll say it again, you've picked the right time to be an online… Read More
2017-02-03 20:56
Instagram is taking over! Right now, the platform boasts 600 million active monthly users who upload 52 million photos per day. Pretty mind blowing, right? Although statist… Read More
2017-02-02 21:29
As online retailers we all fight to sell our products at full price. However, there are times when it’s necessary to discount or run promotions. Whether you’re price matching a l… Read More
2017-01-31 20:37
Display advertising has grown significantly over the past few years. In fact, it’s difficult to find a site nowadays that isn’t ad enabled. With that said, it’s… Read More
2017-01-26 18:05
A new generation is dictating how digital content is created and consumed and Snapchat firmly sits at the top as one of the most-used vessels. For business leaders and marketers focuse… Read More
2017-01-24 19:50
You’ve probably heard it before, but we’ll say it again. Blog, blog, blog, and blog some more!
Not only will this form of content creation help activate your entire… Read More
2017-01-20 15:00
Email marketing is one of the most effective ways of retaining customers. So effective, in fact, that for every $1 spent on email marketing, you can expect a $38 ROI!
We know th… Read More
2017-01-19 15:00
Did you decide to open an eCommerce store in 2017? We don’t blame you, it’s truly a terrific time to be an online retailer! In fact, over half of consumers are now do… Read More
2017-01-18 15:00
As online shopping grows, shopping cart abandonment continues to be a significant problem affecting businesses of all sizes. On average, 68.63% of shopping carts are abandoned, eq… Read More
2017-01-13 15:00
2017 will undoubtedly see unprecedented growth in the eCommerce space. As more and more shoppers move to online buying, the competition will not only be stiff from a product and market… Read More
2017-01-11 15:00
You’ve mastered the basics of creating impactful display advertisements. So, what’s next? Well, as advertisers, we are continuously trying to strengthen and optimize… Read More
2017-01-09 18:48
Making the leap to running display advertising campaigns across the web can often be a scary one for some small businesses. The apprehension stems from either the task of developing ca… Read More
2017-01-06 15:00
2017 is going to be a huge year for eCommerce shops. Now that you’ve successfully implemented a marketing calendar to serve as a road map for the upcoming months, the job is… Read More
2017-01-04 17:53
Welcome to 2017! As businesses gear up for a strong Q1, having a clear road map is key to success this quarter and throughout the rest of the year.
Planning a marketing calendar… Read More
2017-01-02 15:00
We saw unprecedented growth from many of our online retailers during 2016 and we can’t wait to see them continue to grow in 2017. As many eCommerce shops are scaling up in the Ne… Read More
2016-12-31 15:00
Accounting. The almost always dreaded term for small to medium sized online retailers. While we know 2016 was a successful year for you, your employees, your products, and y… Read More
2016-12-30 22:01
2016 is drawing to a close this week and along with it your last opportunity for a sales promotion. With attention now turned to Q1 of 2017, it’s time for one last holiday email… Read More
2016-12-24 16:00
Online holiday sales are still ramping up and we are excited to see what the final numbers will be. One thing that we are certain on is product reviews can make or break your bran… Read More
2016-12-23 16:00
2016 Holiday spending keeps rising! 30% of annual retail sales occur between Black Friday and Christmas alone. With the increased spending, online stores are seeing more traffic… Read More
2016-12-22 20:19
As you have likely noticed, your store has a lot more visitors during the holiday season. It’s an exhilarating time to be a business owner and an online retailer. While you… Read More
2016-12-16 16:00
With two weeks left in 2016, it’s time to prepare your final marketing checklist!
It’s been a huge year of growth on the eCommerce side of things, especially during this h… Read More
2016-12-15 16:00
One of the biggest questions eCommerce stores have is how to successfully retain new customers after they have attracted them through marketing and advertising during the holiday season. &nb&hell…Read More
2016-12-14 16:39
Promoting your brand during the holidays is all about going above and beyond and thinking outside of the box. With stiff competition this year, eCommerce shops are looking for ways to… Read More
2016-12-08 15:00
Lucky for eCommerce shops near and far, only 9% of consumers reported finishing their holiday shopping over the Black Friday weekend. That means, these last few weeks of December are p… Read More
2016-12-07 16:35
As predicted, the 2016 Black Friday Weekend set a new bar for online success industry-wide. The most important takeaway was that more money was spent in total! That said, it&rsqu&hell…Read More
2016-12-05 19:47
You made a list, checked it twice and as a result had a hugely successful Black Friday Weekend. Black Friday alone saw $1.9 billion spent on desktops across the US. In fact, Black Frid… Read More
2016-11-30 22:10
You acquired a lot of new customers over the Black Friday Weekend. While online shoppers came out in record numbers this year, the one thing that we can count on is those Black Fr… Read More
2016-11-29 23:31
Congratulations! You made it through a historic Black Friday Weekend. (Historic as in a record $3.34 billion spent on Black Friday alone!) Your hard work over the past mont… Read More
2016-11-21 15:00
Welcome to the final article in our 3-part series! To recap, we’ve covered different strategies to activate the acquisition and conversion sections of your marketing fu… Read More
2016-11-20 17:00
To continue on with the 2nd article in our 3-part series, we’d like to bring you our last minute guide to Black Friday Weekend customer conversion.
Conversions are the name of t… Read More
2016-11-18 15:00
Attention! Attention! Attention! Black Friday Weekend is 7 days away!
Over the past month, we’ve written extensively about the Black Friday Weekend and how to get the… Read More
2016-11-17 15:00
Cyber Monday is a $3.19 billion day for eCommerce businesses across the country. We’re predicting that 2016 will reach even higher. With consumer money to be spent, an impo… Read More
2016-11-16 15:00
You’re making a list...and checking it twice...and going to find out how to get customers to your website this Black Friday. But first, give yourself some credit because we know… Read More
2016-11-15 15:00
If you’ve ever watched a video on YouTube or Hulu before (we know you have), you’ve definitely been exposed to video advertisements. You know the ones -- short clips that r… Read More
2016-11-10 15:00
Let’s face it. For consumers, Black Friday is all about buying and for businesses, it’s all about selling. 2015 saw almost $6 billion spent online in the US over the… Read More
2016-11-09 15:00
Now that your holiday calendar is organized and you’re ready to implement the marketing plan, the next step in the process is to effectively advertise what you’re planning o… Read More
2016-11-08 19:15
Late to the Black Friday and Cyber Monday party? It’s time to act and act fast! Yes, in an ideal world, your Black Friday and Cyber Monday planning would have started in Oc… Read More
2016-11-04 13:42
Let us introduce: Singles Day. As you guessed, Singles Day is the opposite of Valentine’s Day and geared completely to those of us out there flying solo. But trust us, it&r&hell…Read More
2016-11-02 16:22
The 2016 holiday season will undoubtedly see an increase in website traffic and sales for your eCommerce shop. Just how big is the Black Friday weekend through Thanksgiving? Last… Read More
2016-11-01 14:00
The holiday marketing season is in full swing. With two months left in 2016, let's finish the year on a strong note!
As you can probably imagine, Q4 is the biggest spending time… Read More
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