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Engage and Compel: How to Engage Your Audience and Drive Readers to Action

by Kimberly Blaker
Blogger & Freelance Writer for Hire
Engage and Compel blog

Knowing how to Engage your Audience is crucial to Writing effectively. In fact, one of the biggest hurdles most businesses and professionals face today is retaining reader attention long enough to convert or compel them. Attention spans have plunged by approximately 33% since the turn of the millennium. This is according to the results of a 2015 study by Microsoft Corp.

To be exact, the average attention span is now a mere 8 seconds. As older generations pass away, it's likely this average will decline further. So businesses, non-profits, and professionals need to take heed.

Writing with purpose and audience in mind

Don't let this be your audience! Know your purpose. Then write to engage, and when appropriate, compel.
Don't let this be your audience! Know your purpose and audience, and write to engage.

So what lessons can we take from this? You've got to write engagingly each and every time. Otherwise, you're wasting your valuable time and effort. That's because in an age of brief attention spans, visitors won't give you a moment of their time to waste.

What's in store for you?

In my blog, Engage and Compel, I'm going to show you how to engage your audience, compel them to action, and keep them coming back for more.

How to engage your audience with effective writing

I'm truly excited about helping you with this. My goal is to bring great value to you. Whether you want to sell your services or products or sell the public on an idea (or ideal), I'm going to teach you the ropes.

The fun stuff, or how to engage your audience

I'm going to teach you the many important elements to writing engagingly and compellingly in my forthcoming blog posts. This is where the fun begins. You'll learn to dig deeper into people's psyches, use your creativity, and hone your skills. Ultimately, you'll understand how to produce material that grabs and retains readers. In my blog posts, I'll cover the following as they apply to compelling and engaging writing.

  • voice

  • tone

  • rhythm

  • variety

  • clarity

  • emphasis

  • vocabulary

  • imagery

  • sentence structure

  • titles

  • storytelling

  • first draft

  • editing and revising

  • strategy

  • angle

  • content length

  • use of images or video

  • formatting

  • reader attention and expectations

  • forms of media

  • research and resources

  • documentation

  • writing tools

  • your expertise

  • social media

  • knowing your audience

  • demographics & psychographics
  • connecting with readers

  • brainstorming

  • touching readers emotions

  • analogies and metaphors

  • urgency

  • call to action

Plus, so much more! But I won't overwhelm you. I promise to bring this to you in thorough yet digestible chunks. If you want a few extra pointers along the way, Hamilton.edu and Forbes have some great tips.

It's the “g” word

I'm sure you've already guessed it – grammar. Are you groaning yet? Well, I promise this will only be a small part of what I cover. Still, to write engagingly and compellingly, you need to apply good spelling and grammar. It's difficult for most readers to take someone seriously when misspellings abound. That's particularly true when it comes from a business.

Equally problematic for readers is awkward sentences that require multiple readings to comprehend. Choppy or confusing writing can result from a lack of transition words among other problems with the writing. But I'll serve this to you in small bites. That way you'll be able to retain it and incorporate it into your writing. I promise, it'll be well worth the reward once you see the transformation in your writing.

These are some of the areas of grammar I'll address in my blog.

  • words

  • spelling

  • punctuation

  • formality

  • sentence structure

  • semantics

See now. It really isn't that bad after all.

The impact of knowing how to engage your audience

Learning to write effectively will give you an abundance of advantages. For example, I've personally experienced numerous successes on account of my writing ability. These are just a few examples of my achievements that were a direct result of writing engagingly and/or persuasively:

  • I acquired an investor (not a loan) for my small startup company when I was in my 20s.

  • My books have received raving reviews from celebrated scholars and authorities.

  • My persuasive writing has resulted in a number of social and political changes at local levels.

  • I helped move a nearly-dead bill through Congress that ultimately became part of the 21st Century Cures Act.

  • My articles and content have been purchased and published in hundreds of magazines and websites.

  • The effective content and copy I've written has further launched my career in writing for businesses, both B2B and B2C.

Now, envision yourself being able to achieve your desired results. Keep reading my blog, and you'll soon have all the tools under your belt. Whether you're a business trying to sell your products and services or a non-profit and want to change hearts and minds, I'll share with you the know-how to do it.

So, welcome to the journey!

Kimberly Blaker is a professional freelance writer. She's written for hundreds of publications as well as businesses. If you need business writing, articles, content, editing, or blog posts, she offers real value to her clients. She's also an expert SEO content writer. Kimberly will help you save time, achieve more, and boost your bottom line!

Now it's your turn

The post Engage and Compel: How to Engage Your Audience and Drive Readers to Action appeared first on Kimberly Blaker - Professional Writing Services.



This post first appeared on Engage And Compel, please read the originial post: here

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