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If you saw the title and got confused you should definitely read this blog. SEO is not a new term but something which hasn’t been as popular as it should be. It is becoming the most used online marketing concept. We gave you a heads-up in last week’s blog on what we are going to talk about but if you are new to our website here’s the link to all our blogs… Now what is SEO? How is it connected with marketing and the most important: how to use it? Before we start this article, this week’s blog writer is way too much into poems and philosophy so it will have at least 3-4 clichés be prepared for it!! Let’s talk about our hero for today-SEO!! It is the process of improving the visibility of a website by only using natural or unpaid search engine result page. To simplify this: SEO makes your website more visible not in the ‘ad section’ (which most of us ignore anyways) but in the search results (which most of us really wants). When the content on your website is good it will have more visits by people and more companies will be willing to advertise on your website, this increases your rank in the search results. But all this is a bit more complicated then how it’s mentioned above. Mainly there are five points to keeps in mind: Strategy, Keyword, Content, Patience and Make Search Engines Happy.