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Ibsen Global Blog
Ibsen Global helps business communicate more effectively across borders. Whether by transcreating existing content, developing new content or coaching individuals to overcome linguistic and cultural differences. Our blog provides a valuable source of information for those looking to communicate cross borders.
2017-07-20 18:46
Meetings in Britain Whether you are holding a meeting or attending a meeting in Britain or with a British company, it is very important that you understand some key English phrases and expre… Read More
What An Englishman Means…..
2017-07-20 17:31
Understand English Meaning What an Englishman says is not always exactly what he means. This is because the British are masters of understatement, often a sharing a thought that is very shor… Read More
Using Dear Sirs – SIRprise SIRprise
2017-05-17 11:29
Is using Dear Sirs still appropriate? There has been increasing debate on whether using Dear Sirs is still appropriate greeting in written communication. Whether composing or writing a… Read More
When Marketing Messages Go Wrong
2017-05-05 07:57
There are many examples of where marketers have got it wrong when either naming a product or writing copy to promote it. Here are a couple examples; American Airlines – flying naked E… Read More

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