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Top Digital Marketing Strategies to Adopt in the Year 2018

Digital Marketing is surely the modern day marketing concept, highly used by top professionals across the globe to gather a vast amount of customer attention and attraction. Since Digital Marketing has taken over the traditional marketing tools, every business opting the service of digital marketing has gained 200% of almost every benefit, from customer range to profit raisings.

Recommended reading: 10 Social Media Marketing Strategies for Companies (Info-graphic)

For every digital marketing expert, it is very important to have a solid foundation of all the digital marketing strategies regardless of where you work. To master the art of digital marketing it is highly recommended to go through different online specified classes because now getting just a degree is not worth the time.

Master digital marketing through online classes

According to INGIC (a renowned digital marketing company), Mobility is now considered to be the top most influential factor when it is about online reputation. Digital marketing is undoubtedly the topmost trending norm when it comes to doing online business. According to the majority of online businesses, it is basically the various digital marketing practices and exclusive strategies that have made it possible for them to access the increased number of the specific target audience as well as attaining their various business development goals.

The complete affiliate marketing bundle is one of the most affordable ways to learn digital marketing online. Within less than $40 the bundle will enable the executive to undergo different methods of training which include; content curation, how to make your first dollar, SEO, Email marketing, Facebook Ads, the complete guide to paid traffic and how to make consistent commissions. All of these above-mentioned practices are very important to learn from every digital marketing executive.

Measuring the impact of digital marketing on smartphones

Now that everything is possible on the verge of a single tap on the touchscreen of a smartphone, all the major businesses of the world are shifting their business actions on user-friendly mobile applications. Almost 70% of the use of the internet is now surveyed to be through smartphones. Modern day customers are now habitual of using smartphones even if they are willing to buy or sell something.


According to the recent customer research majority of the modern day customers use a smartphone to find and purchase anything according to their needs, the use of more mobile applications has shown the importance of how digital marketing is operating in this era. With thousands of mobile applications are used and downloaded on daily basis it has now become easier for every digital marketer to track the importance and impact of digital marketing. With how digital marketing has emerged, here are the highlighted trends to be followed in the year 2018.

The use of AR through social media

Without any doubt, the social media industry has surely been lifted in the most recent times. The smartphone industry has given a platform for the social media to play its vital role. In the year 2018, it is to be noted that the social media will be integrated with the use of Augmented Reality. Major brands of the world will also be integrating augmented reality with social media to increase engagement with the customers.

Social Media

Read more: How to Create a Social Media Branding Strategy from Scratch

It was Pokémon Go who initiated this idea of using AR in their mobile game and according to different sources it is to be believed that companies such as Instagram and Facebook will soon be optimizing the use as well. Brands will get a chance to use your location and generate sponsored AR messages which can only be accessed within the range of that location.

Accurate indulgent of customer journey

The most powerful tool considered while learning and applying the knowledge of digital marketing is known to be data-driven marketing. It is to be noted that in the year 2018 we will witness true understanding of customer journey.

Read more: Top 10 Social Media Analytics Tools for Marketers

For every digital marketer, it is very important to use all the relevant data and identify where your customer is on every path of the purchasing process. It is highly recommended to identify all those aspects which are appealing to your customers and design them according to make them stay longer on your mobile application.

More professional live videos

Videos are also considered to be one the strongest tool and it will remain to be trending in the year 2018. Almost every social media platform is shifting towards live videos and is adding new features every now and then. Live video is one important way to connect your audience with your brand

Read more: Live Streaming Marketing Tips on Social Media – Infographic

Targeted Ads to increase in 2018

Every individual across the globe is exposed to massive ads on daily basis in correlation with minimal attention spans. It is to be believed that in the year 2018 ads will become singular in nature, with a specified goal in mind. In the year 2018, targeted ads will increase and this will let all the major brands to target and focus on the actual audience.

More use of conversational UI

Conversational user interface already exists in the market with Amazon’s Alexia, Google assistant, Microsoft Cortana and several different chatbots. The year 2018 will mark the high end use of conversational UI and will assist customers in their daily routine.

Enhance market reach through native advertising

Native marketing is the best fit for companies who are seeking higher engagement from the customers and brand relevance. It is one of the strongest forms to be implemented for such purpose. Native advertising allows the company to interact with their customers through their native language allowing the company to broaden up their sharing and can, later on, lead to developing a much more involved target audience.


The year 2018 will surely mark the relevance and importance of how digital marketing will be moving the world in the following year. With how there are very high chances of the above mentioned trends to be followed, the tech world moves fast and sometimes can be very unpredictable. These trends mentioned above will surely change the face of the marketing industry worldwide.

The post Top Digital Marketing Strategies to Adopt in the Year 2018 appeared first on Social Media Magazine.

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Top Digital Marketing Strategies to Adopt in the Year 2018


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