We all love watching videos because moving images possess the magic that captivates our attention. For several years, video content is by far the most popular type of content on the Internet and for that reason businesses that want to reach new clients should consider incorporating video into their online marketing campaigns. A new type of video, live streaming video, is becoming more popular each day because it gives us an instant window into the lives of other people.

Recommended reading: 10 Tips on How to Use YouTube for Marketing Your Business

The Filmora’s team has created the infographic below that contains data that might help you develop an online marketing strategy that will ensure the continued growth of your company. Scroll down to find out all you need to know about live streaming and let us know what you think in the comments section. Feel free to share this infographic with your friends and colleagues and let them know about these fascinating facts.

Live Streaming Marketing Tips on Social Media – Infographic

The Short History of Live Streaming on Social Media

The first streaming app was launched in 2011 and Snapchact was the first major Social Media platform to offer this service. Twitter and Facebook followed in the subsequent years, which largely contributed to the popularity of this new feature.

At the beginning of 2016 Facebook enabled all of its users to broadcast live streams and a few months later YouTube has announced that streaming from mobile will become possible on their platform. In just a few short years live streaming has taken the Social media by storm and it shows no signs of slowing down.

Read also: 10 Advantages of Social Media Advertising for Your Business

The Most Popular Types of Live Streams

As you might expect the most popular type of live stream today is a funny video since 53% of all live streams offer some sort of entertaining content. The Breaking News is the second most popular type of a live stream at 48%, while concerts and events sit at the third place with 38%.

These statistics featured in the infographic created by Filmora clearly show trends that can help online marketers create a better social media marketing strategy.  Understanding what your potential clients like to watch can help you find a better way to approach them and offer them your products while avoiding to be too direct or to appear as just another salesman.

How Brands Can Use Live Streams to Their Own Advantage

There are many different ways in which brands can use live streams to promote their services. For example, a live broadcast of an interview will help your potential customers to attach a face to your brand, while the behind a scenes video will make them feel like they have a VIP access to your company’s events.

Furthermore, Q&As or How-to videos can increase the user engagement and allow you to create a better bond with people who follow your brand on social media. Regardless of which type of live stream you decide to use in your social media campaign, it will almost certainly help you increase the sales of the products you are offering.