In 2015, the McKinsey Quarterly announced a new Golden Age of marketing where marketers were "boosting their precision, broadening their scope, moving more quickly. and telling better stories." Today, this story still holds true. Although marketing spend remains under more scrutiny than ever in the growing B2B technology market, today's leading marketers are using all the latest tools at their disposal to make great strides in five core areas - science, substance, simplicity, speed and story to generate sales-ready leads. Read the rest of the blog where we look at these five elements in more detail.