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The convergence of word of mouth and digital: How you can use it in your favor

Word of Mouth marketing has existed for centuries now, with people sharing their experiences in shops, restaurants, salons, offices, and more, with their near and dear ones. This was typically offline, and focused towards giving each customer the best possible experience to increase word of mouth for popularity. But the question is, ‘When did word of mouth become majorly digital?’ Sure, people still spread news in their social circles, but there’s no doubt that online reviews on websites and social media definitely work better. Let’s look at what is online word of mouth and how we can use it to market a brand in today’s world.

What is digital word of mouth?

As compared to the previous word of Mouth Marketing which was offline, digital word of mouth marketing harnesses the power of digital to increase hype and positivity about their brand, which attracts more customers. This happens in more ways you can imagine, the most common being through social media and online reviews. Here’s a digital word of mouth marketing example: There’s a new restaurant in town, and you plan to visit it with your friends. What’s the first thing you do? Go online to check reviews, to see if it’s any good, right? You read rave reviews, visit the restaurant and have a great time. With a dopamine induced mind of partying, you leave a positive review to tell the world about your experience. This then recycles, giving the next person a reason to visit the restaurant, and so on. Of course, a major problem with word of mouth marketing can be about questioning the authenticity of these positive or negative reviews, so beware.

What are the benefits of digital word of mouth marketing?

Good Digital word of mouth marketing ideas have a number of benefits for brands:

  • It doesn’t cost you a penny
  • One of the most trusted forms of marketing
  • Builds brand reputation and establishes loyal customers
  • Wider reach than other forms of marketing
  • Allows for 1 to 1 conversations with customers

Tips on using digital word of mouth to your favor

Here’s how you can wield the power of digital word of mouth to create a buzz around your brand:

Build online presence

Start a blog for your brand. This sets builds brand awareness and strengthens your relationship with customers. Using the appropriate keywords also boosts SEO and creates opportunities to craft stellar content for shares. Social media enables direct conversations with your customers for a 1 to 1 relationship and more engagement.

Create high quality posts

This is a crucial step on how to increase word of mouth. Excellent, eye-catching posts attract more people to your brand, giving you a higher probability of shares and good reviews. Make sure to post sharp, well-formatted posts, free of errors.

Develop campaigns

Now that you have an existing pool of loyal customers, it’s time to create an engaging, edgy campaign that people talk about and share. It’s simple, the more shares, the better your reputation, and the likelihood of tapping into a new customer base.

Your campaigns may not always go viral, but there’s nothing like the power of strong word of mouth marketing. So, go forth, and try your hand at creating a strong engagement for your brand. After all, news travels fast. At Yashus Digital Marketing you can sit back and relax, while we do what we do best. With brilliant and innovative digital marketing campaigns that help you generate leads and push sales, accompanied by stellar content that will have people around the world recognize your brand, we help you fulfill the dream you visualize. Call 9766654355 or send an email to [email protected], to get in touch with the best in the industry. Experience the best of Digital Marketing, at Yashus

The post The convergence of word of mouth and digital: How you can use it in your favor appeared first on Digital Skills.



This post first appeared on Digital Marketing Course & Training Blog, Blog For Digital Learner, please read the originial post: here

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