Instagram Stories can be of great significance in creating brand awareness and selling products. You can link your story directly to a product page, thereby cutting down the funnel time and requirement. Here is how you can use Instagram Stories to empower your business and seamlessly sell your product or services.

By using behind-the-scene insights to your business

People are curious about how things are done, more curious than you think. Moreover, traditional marketing tactics are declining as people are becoming more aware of how trustworthy a brand or business is. With the help of behind the scenes excursions, you can let your followers get a sneak peek into how the work is done at your place. It can be anything — office tour, warehouse tour, a quick look into the manufacturing unit — that makes your consumers curious and interested.

Milestones, events, and celebrations

You can also use stories to highlight your organization’s achievements or events. You can further create story content by interviewing clients that have used your products or services and ask for their experiences. Besides, you can also bring your employees in front of the camera and ask them how they feel working for the company.
But, don’t miss out on your brand personality while doing all this. Try bringing out your brand persona by using the ideal shades, tones, and fonts in your stories. Moreover, be mindful of telling your employees about why they are featuring in the video and what the goal behind it is. Businesses usually have plenty of stories, more than what they can think of, and using them to present in the form of exciting occasions is an excellent way to enhance your brand personality and awareness, along with keeping your existing customers intact.

Put out product teasers

If you are coming up with a new product, why not create some buzz by putting up an indicative story and let your loyal followers spread the news? The best PPC course suggests that SEM is the best way to promote a new product, but using Instagram stories to utilize viral marketing is the icing on the cake.

Use your blog content to create mini-articles

Creating blogs is essential for SEO. But, if you haven’t been a part of an SEO course, leveraging blogging to the fullest can be challenging. However, you can use Instagram stories to put out that content in an engaging way in front of your audience. For example, suppose you are a healthcare business and have a blog on the best foods to lose weight.
But, if you were to put a 1,500 blog in stories, it would take hundreds of slides. Instead, you can create a mini-article that covers essential points, and upload it as your story, thereby providing instant value. Moreover, you can also link your story to your blog, thus driving more traffic.

Q&A session

You must have seen influencers and popular accounts organizing Q&A sessions on a consistent basis. Ever wondered why? — Because it promotes engagement. SMO/SMM Course suggests that having ‘Question and Answer’ sessions is an excellent way to interact with your followers, which encourages them to stay loyal to you and your brand. You can further tweak these sessions by replying with video or audio answers.

Conclusion

Instagram Stories can help to create brand awareness and to help you get instant attention. To learn more, sign up for the Social Media Marketing Course in Pune. The course is designed to develop your 360-degree social media marketing skills. Register for Free Demo Today to get an insight into how this course can help you develop and upgrade your digital marketing skills.

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