Achieving B2B Mobile marketing success in today’s digital economy means marketing a mobile experience. This includes both mobile-friendly websites and mobile apps.
Based on recent business trends, you might be thinking that Mobile Marketing is really something that will only benefit B2C companies, but this is incorrect. A joint study conducted by Google and Millward Brown Digital found that 42% of researchers use a mobile device during their B2B buying process.
What’s more, according to a survey by Regalix Inc., nearly half of the B2B marketers it surveyed were not investing in mobile marketing and almost all those that did, used it only to engage existing clients.
The reality is that you can’t let B2B mobile marketing opportunities pass you by. If you want to leverage your digital marketing success, these 3 essential tips can help you achieve this goal:
1. Your Site Needs to be Mobile-friendly
Did you know that Google has a mobile-friendly ranking algorithm? This algorithm has existed for a few years now. Businesses who do not provide their clients with a seamless mobile experience often see their organic ranking plummet as a result.
You need to remember that B2B clients are also customers. Just like consumers, they seek convenience. There are different ways that you can improve customer experience in 2018 and improve consumer loyalty. A website that is mobile-ready with better engagement is one of them.
That said, keep in mind, with B2B mobile marketing you need to know who you’re targeting. You have to know what it is that will attract your target client and analyze how they make money. Simply because you might be B2B, this doesn’t mean that your clients are. While they could be B2B, they may be B2C or they might be both.
2. Boost your Brand Value with Mobile Apps
According to a statistic from eMarketer, 83% of B2B marketers claimed mobile apps were important for content marketing. Developing mobile apps can improve your brand awareness as a B2B business. It can also highlight your value proposition.
A mobile app can deliver convenience to your clients in multiple ways. Apps can conveniently deliver software updates, encourage networking on an industry-wide scale, assist with ordering supplies management, help with inventory, etc. The idea is to focus on creating an app that can solve any problems clients might have or that can make their lives easier.
Moreover, there are different ways that you can create and market an app to achieve revenue, such as in-app advertisements to drive traffic and amplify revenue. Even if app marketing isn’t your forte, mobile discovery platforms like Appnext can help you with your app revenue goals. You’ll find there are many ways that mobile apps can benefit your B2B company.
3. Reach out to Clients via SMS
In addition to email marketing (which is still a highly effective form of marketing by the way), SMS is another great way to reach your clients. However, not every business readily engages in this form of marketing.
According to Twilo, 89% of consumers want to use messaging to communicate with businesses and messaging is the top preferred customer support channel in the United States. What’s more, Ring Central found that 80% of professionals currently use SMS for business purposes.
Reaching out to clients via text could go a long way in improving relationships with both existing clients and in attracting prospective ones.
Relevant and Innovative Marketing is Essential
Although your obvious goal is to create a mobile-friendly site and/or app to offer better experiences, you need to provide customers with something that is unique and compelling.
The bottom line is that B2B mobile marketing statistics are continually showing that B2B companies cannot afford to miss out on mobile marketing opportunities if they want to boost their leads and sales. By delivering an excellent mobile experience to your clients via a relevant and engaging mobile-friendly website and apps, you can help ensure better engagement and can improve your chances of effectively interacting with prospects.
Article located on Buzzlogix Social Media Marketing Blog. Going Mobile – Vital Tips for B2B Digital Marketing Success