Dean Jackson is one of the world’s top Email Copywriters.

Part of his success comes down to knowing something Average Email Copywriters don’t.

It’s this…

Only 15% of people buy within 90 days of enquiring about a product.

The other 85% buy later on.

The key takeaway?

People who don’t buy within a 7 day Email sequence aren’t tire kickers or “bad” leads…

They just need more time.

So rather than rely on forcing the sale with countdown timers, a barrage of “cart closing” emails and scarcity…

Consider how you’re going to convert the remaining 85% down the road.

Think about how you can build trust with those readers…

And develop a closer relationship over time…

So that when they’re ready to buy, you’re the company they’ll pick.