2023-07-27 09:17
Promises are like balloons.
You’ve got to blow them up until they’re about to POP.
Because here’s the thing…
Your reader craves MASSIVE change.
They&rsqu&hell…Read More
Blog Directory > Marketing Blogs > Online Marketing Blogs > The Copywriter's Crucible online-marketing Blog >
The Copywriter's Crucible Blog
copywriterscrucible.com/blog
A melting pot of copywriting tips and digital marketing strategy.
2023-07-14 12:47
You’ll often hear that “specifics sell”.
But why?
One simple reason…
PROOF.
Specifics are concrete details you can add to make your claims more believabl… Read More
2023-07-13 15:33
Getting people to take action is hard.
It’s easier for them to do nothing, to keep their credit card in their pocket and carry on with their day.
But inaction has a price too… Read More
2023-07-12 12:51
Words like “prospects” and “email list” are cold.
They sound transactional.
Which is going to affect how you write.
Do this instead…
Use words like… Read More
2023-07-11 15:45
Many guitarists start out wanting to sound like Led Zeppelin…
But end up sounding like Kingdom Come.
What’s this got to do with writing copy?
When starting off yo… Read More
2022-10-25 15:56
This week I’ve been rereading Caples’ ‘Tested Advertising Methods’…
A book David Ogilvy said is “Without doubt the most useful book about advertising… Read More
2022-07-14 18:32
One question.
There’s one question you should always be asking yourself when writing copy.
And that question is…
“Who cares?”
You’ve got to ask thi… Read More
2022-07-12 13:23
The ratio of copywriters per business owners is reaching saturation point.
So in a rising flood of new copywriters, how can you stand out?
Here are two ways…
21. Be a copywri… Read More
2022-07-07 09:06
To sell life insurance, you’ve got to show the coffin.
And writing health copy can take you to dark places at times.
Sometimes you have to write things that make you squirm&helli&hell…Read More
2022-07-05 16:09
Coming up with big ideas is hard.
Particularly knowing if your idea is going to resonate…
Or repel.
The good news is there’s a five step framework you can follow… Read More
2022-07-01 09:02
Dean Jackson is one of the world’s top email copywriters.
Part of his success comes down to knowing something average email copywriters don’t.
It’s this…
On… Read More
2022-06-28 13:58
The ratio of copywriters per business owners is reaching saturation point.
So in a rising flood of new copywriters, how can you stand out?
Here are two ways…
1. Be a copywrit… Read More
2022-06-22 09:00
It’s one of the biggest reasons people don’t buy.
It’s not because the price is too high…
Or whether the reader thinks the product works.
It’s that pe… Read More
2022-06-17 07:41
I spent months working on three different sales letters for three different supplements.
I could have eliminated MOST of that time if I’d done ONE thing first…
And that is… Read More
2022-06-10 11:55
Oh, no! Your copy bombed!
What can you do about it?
Check these five things…
Does your product match the market?Are you trying to sell something people are buying already?… Read More
2022-06-09 08:03
If there’s one thing that stopped me progressing as a copywriter…
If there’s one thing that stopped me improving my skills…
It was this…
Not getting… Read More
2022-06-08 08:38
There are 3 secrets to writing upsells 7 figure business owners know about…
That 5 figure business owners don’t.
What to know what they are? Here you go…
Longer… Read More
2022-06-07 08:08
I was on a call last night with Ryan Saplan from Warrior Media.
He’s made hundreds of millions writing emails for clients.
Here’s what he told me…
Track EVERYTHIN… Read More
2022-06-07 07:54
Facebook is awash with ads for supplements…
And most of them are losing money hand over fist.
But the supplement sellers could change that if they made ONE key change…… Read More
2022-06-01 08:41
Are your clients struggling with rocketing ad costs on Facebook?
Blame Apple.
Because since killing off cookies…
Conversion rates on FB have plummeted…
While ad cos… Read More
2022-05-26 08:30
They may only be 200 words long.
But writing “clicker” emails for health promos that get opened and clicked through is no mean feat.
Luckily there’s a proven structur… Read More
2022-05-19 12:04
Knowing how to get copywriting clients.
It’s one of the biggest struggles when starting out as a copywriter.
And based on the number of emails I’ve been getting on this top… Read More
2022-05-13 09:50
Now I’ve finally got one of my sup offers converting at about 1% and with a decent AOV (touch wood)…
My imposter syndrome has faded just enough to allow me to pump out this p… Read More
2022-04-22 13:39
SpaceX gets through a lot of rockets.
Elon Musk’s space company has launched over 100 unmanned rockets in the last decade…
Some costing as much as $62 million…
A… Read More
2022-04-08 13:59
If you’re a loooongterm reader, you’ll know that I decided to have a go at launching my own supplements about 2 years ago.
Like all new biz ventures…
I posted… Read More
2022-03-22 09:53
“Dr. Lee, how bad is it this time?”
“It’s not good, his heart just can’t support his weight.”
Near death story leads like this are all the rage in s… Read More
2021-12-22 16:00
“What’s working?”
That’s how Jay Abraham kicks off all his calls.
And for good reason.
Hot new marketing tactics take off like heat guided missiles&he&helli…Read More
2021-11-18 12:40
It’s hard to believe…
But work on my supplement offers is still in motion.
If you’ve been subscribed for the last 12 months you’ll know that I’ve been wo… Read More
2021-11-12 17:07
This week was Copy Chief Live 2021 – three days of talks, mentorship and networking.
Sure, Copy Chief Live 2021 may have been virtual this year.
But that didn’t stop it b… Read More
2021-07-19 19:13
How to attract high quality clients…
But WITHOUT spending hours writing free swipes for each one.
Send them an action plan on how you can heal a gaping wound in their busin… Read More
2021-03-02 10:29
Last week Copy Accelerator held its biannual live event, which you could also watch online.
Over two days we were presented with the daunting picture of what it takes to be successful… Read More
2021-02-16 09:19
Finally, my supplement offer is ready to launch!
So far it’s only cost me about $200 to build the funnel (cost in unpaid hours is another matter). So I’ve taken boot… Read More
2021-01-20 16:41
It’s been awhile since my last post.
The reason?
My script has been stuck in compliance hell!
Writing compliant health copy has been described as walking along a ti… Read More
2021-01-13 10:16
“Imagination is everything. It is the preview of life’s coming attractions.” Albert Einstein.
Imagination is arguably the most powerful tool in our toolbox.
Becau… Read More
2020-12-23 14:05
I know there’s still 2 days to go, but thought I’d give you an early Xmas gift.
A gift that can save you hours of hair tearing frustration trying to get health copy appro… Read More
2020-11-04 17:08
My supplement campaign is gathering pace.
The sales letter is still being sculpted out of the ugly lump that was the first draft. But it’s getting close to being Prime Ti… Read More
2020-09-30 15:14
It’s a step many of us aspire to make in our copywriter’s journey…
To go from ‘words for hire’ to ‘offer owner’.
A step with a whole new… Read More
2020-09-16 18:18
If you’d told me a week ago I’d willingly spend $13,500 to join a Facebook group I’d of told you “you’re outta your darn mind!”
But then Copy Accelera… Read More
2020-08-21 09:48
CLICK HERE TO DOWNLOAD A PDF CHECKLIST
What’s the best way to attract clients?
To endlessly send cold emails until you get flagged as spam?
Or to handpick 10 clients you REAL… Read More
2020-07-02 13:55
The copywriting universe is expanding at breakneck speed.
Facebook groups are filling up daily with aspiring teenage wordsmiths (I’d LOVE to have known about copywriting… Read More
2020-05-10 12:53
In my RMBC Method review I cover how it works and if it really can enable you to write high converting sales letters in 3 days, and charge $50k per letter.
Writing sales letters used… Read More
2020-03-31 14:28
Back in Dec I posted about Mark Pescettii’s Copywriting Miracle program…
and why anyone interested in writing for supplements should jump on in while he was offering a limit… Read More
2020-03-27 10:58
Shock. Fear. Disbelief. Denial….
And now gradual acceptance.
No doubt about it… the coronavirus outbreak has held us on one heck of a rollercoaster ride the last f… Read More
2020-03-20 04:57
How are you coping out there?
I’m in Thailand and looking to book a flight out pronto. My visa expires in a week, Thai Airways aren’t answering the phone (I’ve tr… Read More
2019-12-31 13:30
Got big plans for 2020?
Me? I’ve signed up for Kim Krause Schwalm’s mentoring program to take my natural copy skills to the next level.
As you can imagine, mentoring with… Read More
2019-05-28 10:28
Feel overworked and underpaid? Copywriters have the perfect skillset for developing a profitable side business that can replace clients altogetherFed up of writing for clients for a set fee… Read More
2019-03-06 03:17
This post is based on Mark Joyner’s talk “Business as Asymmetric Warfare” at Project Persuasion Goes Dark 3.0.
“The supreme art of war is to subdue the enemy… Read More
2018-09-05 12:48
From the way Facebook is bashing down on supplement ad campaigns with its banhammer, like a frenzied game of whack-a-mole, it’s clear supplement ads have to be whiter than white to sta… Read More
2018-08-24 12:16
In our line of work, there are no diplomas, certificates, or league tables to tell you when you’ve made the grade.
There’s no board of examiners to say when you’ve progre… Read More
2018-03-13 06:46
A couple of days ago I got a letter from an aspiring copywriter. I sent him an email back with advice on what to do when joining the game from square one. I thought it might be helpful for o… Read More
2017-12-21 05:05
Create your own opportunities, instead of waiting for them to arrive
How did the freelancing life treat you this year?
Get a steady flow of clients to keep amassing your cash pile, Scrooge M… Read More
2017-11-30 10:09
At Copy Chief Live 2017
You’ve heard of the lege… Read More
2017-11-28 07:40
When working with a new client it’s wise to set some ground rules.
Outlining how you work will establish yourself as the adult in the room. It will also avoid mission creep and … Read More
2017-10-26 10:36
How much are you paying for clicks these days? A dollar? Two dollars? Even higher?
How about your cost per lead? If you’re paying less than $3-5 you’re doing better than marketi… Read More
2017-10-19 12:26
Kevin Rogers - Copy Chief supremo and one of my mentors
Living legend… Read More
2017-09-19 10:06
Webinars can be a powerful a way to sell to B2C markets that aren’t yet over exposed
In our marketing bubble, webinars have been the #1 way to sell high ticket items for years. Yet in… Read More
2017-08-23 12:01
Listen to people and offer advice. Don’t just talk about yourselfMaybe not today. Maybe not tomorrow. But there will come a day when you’ll have to step away from your keyboard… Read More
2017-08-09 10:06
If you’ve ever wanted to hear my dulcet tones, your lucky day has arrived.
I sat down with Crucible reader and natural health copywriter Paul Buzan (who has the envied position of bei… Read More
2017-08-01 09:11
A survey by the Direct Marketing Association found that 83% of people prefer to listen to a 24 hour free recorded message than speak to a live sales person.
Click costs are outta control.
On… Read More
2017-05-26 04:42
A strong copywriting proposal can both win and increase the size of a gig
You get an email from a potential client asking for a web page.
You’re smart.
You don’t instantly email… Read More
Subscribe to The Copywriter's Crucible
Get updates delivered right to your inbox!