8 Jaw-Dropping E-Commerce Web Design Examples to Get Your Creative Juices Flowing
On average, it takes e-commerce Shoppers 0.05 seconds to form an opinion about a website. If they like it, they’ll explore. If not, they’ll leave. It’s really that simple.
This data shows why having great e-commerce web design is so vitally important. Of course, the word “great” is subjective and open to interpretation.
So, rather than trying to articulate it myself, it would be more effective to show you what it looks like.
On that note, here are eight jaw-dropping e-commerce web design examples from outstanding brands, along with the specific elements that make them so great.
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2. Drunk Elephant
3. KNC Beauty
7. Our Place
When it comes to bold aesthetics that “pop,” it doesn’t get much better than Judy—“a collection of ready-kits with everything needed to prepare for natural disasters and home emergencies.”
The visuals on this website instantly grab your attention with the bold orange, and Judy definitely distinguishes itself from the rest of the pack.
There’s a super conspicuous CTA that quickly gets shoppers to the product selection.
Or, if they scroll down just a bit, they see the same products conveniently listed below.
I love how they naturally inject social proof, mentioning acknowledgements they’ve received from massive brands like People Magazine and The New York Times.
And I also love this section which features exactly what’s inside their emergency kits.
Judy does an amazing job of:
- Using brilliant visuals that cohesively tie their site together
- Seamlessly providing shoppers with the information needed to make an informed choice
- Weaving in great social proof
- Making it easy to buy their products
So, if you’re looking for e-commerce web design with the “it factor,” this is a good example of that.
What a name! Another brand that incorporates dazzling visuals is Drunk Elephant—a biocompatible skincare company that intentionally avoids using six ingredients that have been known to cause skin issues.
2. Drunk Elephant
Take one look at their homepage, and you’ll see what I’m talking about. It features a kaleidoscope of beautiful colors to showcase their products, which is a theme shoppers see throughout the rest of their site.
Scroll down, and there’s this section featuring their “Biome Builder” with a nice purple and yellow contrast…
…as well as their full line of skincare products.
Drunk Elephant’s e-commerce web design has a one-of-a-kind feel to it and is an absolute pleasure to view. The visuals alone entice shoppers to explore. But it doesn’t stop there.
They also do a fantastic job of presenting shoppers with product information, including a breakdown of “the suspicious six” ingredients they feel causes skin issues for many people.
They also seamlessly work in customer testimonials…
…and include some info on their founder, Tiffany Masterson, so shoppers can put a face behind the name.
There are a ton of practical takeaways you can get from this example.
And if you’re looking to inject plenty of color into your site, this is a good template to borrow from.
3. KNC Beauty
An equally impressive skincare brand is KNC Beauty, which specializes in eye masks, lip masks, and lip balm. Their website has a crisp, clean feel to it with visual elements that cater perfectly to their demographic.
The second shoppers land on it, they can see some of KNC Beauty’s products to give them a better idea of the company’s offerings. Below that, the brand elaborates, using razor sharp copy, saying “If it’s cute…babe, we go you. “Whether it’s with an eye mask, a lip mask, or a lip scrub, we’re all about keeping you naturally cute and effortlessly fresh.”
This section also includes convenient links to their products. And below that, shoppers can actually see the products in action with models trying them out.
Notice how vivid the pictures are and how they give KNC Beauty’s site such a professional vibe.
As the old saying goes, “Perception is reality,” so keeping your image standards high like this is essential for winning over leads and motivating them to seriously consider a purchase.
One last thing I’d like to point out is how this brand weaves in social proof with this recommendation.
Everything flows together smoothly and creates an impeccable e-commerce shopping experience.
I’m a sucker for minimalism. And this example from Bearaby, a brand that sells a “weighted blanket made without artificial fillers or synthetic fabrics” hits all the right notes for me.
It’s subtle and isn’t as vibrant as the other websites I’ve mentioned so far. But that’s not what Bearaby is going for, as their brand identity aims for more of an earthy, natural feel.
Instantly, shoppers know what they’re selling with a slider in the header featuring their best-selling products. I also love the copy they use here saying, “Wrap up in velvety softness. Made by transforming plastic bottles into luxurious gem-tone coziness.”
I don’t know about you, but that sounds insanely appealing to me. A bit further down, shoppers can learn more about Bearaby’s products and get pricing information.
And knowing that not everyone will understand the full benefits right off the bat, Bearaby includes a breakdown of what distinguishes their products from the competition. They have a brief video and bullet points.
They also provide a quick overview of the science behind their products, with this easily digestible section…
…as well as this section that outlines Bearaby’s philosophy and values.
And check this out. At the bottom, they throw in some recent posts from their Instagram feed, complete with their own spin on the Bernie Sanders inauguration meme that blew up the internet.
This example illustrates perfectly how to use a design that meshes with your brand identity and how to get creative with it.
If you’ve been following the Sleeknote blog for a while, this is a brand you’ve heard us talk about time and time again. And for good reason. Skincare and beauty company, Bliss crushes it in pretty much every aspect of e-commerce.
They’re branding is rock solid. They’re amazing at social media. And they generally create an electrifying experience for their shoppers. So it should come as no surprise that their e-commerce web design is a thing of beauty.
Just look at how the colors pop on their above-the-fold content. Shoppers’ eyeballs can’t help but gravitate to the image, and they’ve got killer copy to match.
Scroll down, and the pattern continues with more stunning visuals, which make their website look more like artwork than a landing page.
I like how they incorporate some of their bestsellers further down the page so shoppers