Simplicity is key.

Consider focusing on the core goals of your website, without overcomplicating things. If you want the website visitors to take a specific action on your web portal, create a suitable environment for that. Too many animation, videos and content might distract your potential customers, making them feel confused. Moreover, new website elements bring along new cost spendings. So, instead of including everything you can imagine in your website, try concentrating on the core features you need. This strategy is more likely to convert your visitors into the real clients.

Use free images & resources.

Photos & images by expert photographers are quite expensive. Thankfully, you can use free stock resources to get as much and as different photos as you like. There is also an alternative solution - to use photos which you have taken by yourself. Besides saving money, website owners provide their visitors with an authentic feel. If you don’t have your own corporate photos yet, consider taking several of them. This will be beneficial for you on a long-term perspective.

Do a proper planning.

• Who is your target audience?
• What are your website purpose? (selling products, services etc.)
• What are the main features for your future website?

Also, take into account that web development & design costs are not the only components of the overall project budget. Don’t forget to include the domain name price, website hosting and related expenses.

4. Get help of professionals.

Although hiring developers in-house can be a costly process, there is a great alternative - contacting an offshore software development partner. You can build your own dedicated development team and save up to 60% of development costs. As there is a huge difference between USA and European living costs, you can get highly-skilled tech experts to develop a website without spending a fortune.

5. Cut the number of website pages.

Conclusion

Web development doesn’t have to be expensive & daunting process. To avoid code rewriting and website redesign, a web development agency & business owner should find a perfect balance between functionality, price and future goals of a company. Only in such way, business owners can achieve cost-savvy web solutions which are perfectly aligned with their needs. Several aspects on which you should definitely avoid saving money are security, scalability and meeting business objectives.