So, what exactly can you do if Google Analytics is telling you that the traffic to your website isn’t that impressive? Don’t panic; there are plenty of things you can do to improve your audience and readership. Just read on for some remarkable tips that can help you get out of a reader slump!
Your Blog Looks Dated Or Ugly
Did you create your blog ages ago and forgot about it until now? If so, then it will probably look very dated. It might even look outdated if you aren’t too hot with your web design skills. Not only can bad web design skills make your site look like it is a relic from the beginning of the Internet, but they will also make it look quite ugly. These days, web users want the sites that they view to be quite minimal and chic. Don’t go for a font that is very hard to read, and make sure that the site isn’t cluttered with links and menus. Keep things simple and very easy for your audience to find articles.
Your Blog Is Just About You
Is your life as interesting as the Kardashian clan? The answer is, sadly, probably not! And, therefore, no one is going to be interested in all your ramblings about your life. Because of this, you shouldn’t make your blog all about you. Sure, you can make your posts personal and link them to episodes in your life. But they should also serve some other purpose, such as informing and teaching your reader. One good example is Writing a recipe blog post about how your special dietary requirements have led you to discover new healthy diets such as gluten-free. You can then include some useful recipes into the blog post, which the reader can then go on and try themselves.
Your Site Isn’t Mobile Responsive
These days, most people browse the web on their smartphone or tablet device. As a result, you need to make sure that your blog is Mobile Responsive. This just means that it can be viewed on mobile devices as well as it can on laptop screens. As smartphone and tablet screens are quite small, you need to make sure that your blog’s design and navigational menus all fit into a smaller space. Most blogging platforms like Squarespace and WordPress can help you change your site’s design to make it more mobile responsive. Don’t worry if your blog isn’t hosted on one of these sites, you can take some InDesign classes to learn about tools that can help you alter your blog’s design.
Your Content Isn’t Great
Let’s face it, people are only clicking on your blog to read your content. No matter how big your ego is, they aren’t there just to find out about you! So, you need to make sure that your content is as good as it can be. Great content is fantastic at attracting new readers to your site. To make sure you are writing things that people want to read, you need to make sure that your blog posts are about current topics that are relevant. If you are stuck for inspiration, watch the news and see if anything grabs your attention. Even if all the information in your blogs is gripping and relevant, your poor writing skills could be letting you down. No one wants to read posts that are littered with bad spelling and grammar mistakes! If you struggle with your writing and language, use a tool such as Grammarly to help edit your works.
You Have Too Many Ads
What would you do if you clicked onto a website that was full of adverts and had pop-up ads? You’d probably leave straight away! So bear this in mind when it comes to adverts on your blog. No one wants to be spammed, so make sure you only have a couple of well-placed adverts on your blog. You’ll then find that you are retaining a lot more readers on your blog than you previously had!
Good luck with your blog!