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50 Powerful social media statistics for marketers in 2018

Saturday, June 30 is Social Media Day, a day to be recognized for the impact social media has had on our lives across the world. It has become a central part of our global communication and our day-to-day lives.

To celebrate its impact, we’ve compiled 50 social media statistics that every social media marketer should know in 2018.

Social media statistics

  • There are 4.2 billion internet users in the world. That’s over half of the world’s total population.
  • 3.03 billion users are active on social media.
  • 97 percent of millennials say they use the internet.
  • The average social media user spends 135 minutes a day online.
  • On average, people spend 40 minutes a day watching YouTube.
  • Teens spend at least nine hours a day using social media.
  • 60 percent of social media consumption comes from mobile devices.
  • On average, active Snapchat users spend more than 30 minutes a day in the app. Learn more about Snapchat for Business.
  • The average internet user has seven social media accounts.
  • 22 percent of the world’s population is on Facebook.
  • Visual content is 40 times more likely to get shared than other types of content.
  • 43 percent of people want to see more video content.
  • 88 percent of businesses are on social media.

User counts

  • Facebook has 2.2 billion monthly active users.
  • YouTube has 1.5 billion users.
  • Instagram has 1 billion monthly active users.
  • Instagram Stories has 300 million users worldwide.
  • LinkedIn has 500 million users worldwide.
  • Twitter has 300 million monthly active users.
  • Pinterest has 200 million users worldwide.
  • Snapchat has 178 million users snapping daily.

A look at demographics

  • 88 percent of 18- to 29-year-olds say that they use social media.
  • 51 percent of 18- to 24-year-olds say it would be hard to give up social media.
  • 45 percent of teens say they are online almost all of the time.
  • 68 percent of U.S. adults are active Facebook users.
  • 62 percent of Facebook users are female.
  • 50 percent of LinkedIn users are between the ages of 30-49.
  • 81 percent of millenials check Twitter at least once a day.
  • 70 percent of Pinterest users are women.
  • 1 in 2 millenials use Pinterest every month.
  • 50 percent of Americans with a college degree use LinkedIn.

How people use social media

  • A quarter of U.S. adults get their news from at least two or more social media sites.
  • 61 percent of Pinterest users say they use the platform to find ideas to be their best selves.
  • 93 percent of Pinterest users use the platform to plan purchases.
  • 70 percent of YouTube users use the platform to help solve a problem and 86 percent use it to learn something new.
  • 79 percent of B2B marketers see LinkedIn as a beneficial source for lead generation.
  • Facebook users watch more than 100 million hours of video each day on the platform.
  • 93 percent of Twitter users who follow small businesses plan to make a purchase from a brand they follow.

Social media advertising statistics

  • Advertising in mobile channels is expected to account for 30.5 percent of global advertising expenditure in 2020.
  • 93 percent of social media advertisers use Facebook advertising.
  • 5 million businesses advertise on Facebook.
  • 70 percent of ads in front of videos are watched completely.
  • 75 percent to 90 percent of Facebook ad performance is based on dynamic images.
  • Instagram ads grew by 28 percent in the last half of 2017.
  • Single videos account for 25 percent of Instagram ads.
  • The cost for Twitter advertising is declining.
  • 41 percent of Twitter users purchased products after exposure to an ad on the platform within 30 days.
  • It is projected that 30.1 percent of Americans will use an ad blockerin 2018.
  • Only 56 percent of Facebook ads have a call to action.
  • Small-to-medium-size business use on YouTube has doubled in the last two years.

The post 50 Powerful social media statistics for marketers in 2018 appeared first on Strike Social.

This post first appeared on Social Media Advertising Insights - Strike Social, please read the originial post: here

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50 Powerful social media statistics for marketers in 2018


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