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Learn How to Use Facebook Ads in 2017
Although it’s pay-per-click social advertising platform is relatively new, Facebook is quickly gaining ground on Google as a premier platform for marketers who want to reach new customers. But unfortunately, even though lots of business owners understand that Facebook Ads are a big opportunity, they are not entirely sure how to get started. Don’t worry, we’ve created this quick guide to help get you started on how to use Facebook ads in 2017.
Get Started With Facebook Ads
You can find the initial steps needed to set up a Facebook Ads account on hundreds of different places on the web. However, we want to share with you a handful of tips you can use to get more out of the medium and start boosting your company’s revenue in a matter of hours.
Know Your Audience
Social advertising is all about demographics. Facebook ads succeed at conversions because they are aimed at the right type of buyer, while traditional search PPC, like Google AdWords, focuses on reaching the buyers at the right time. So, it’s important to target the right people, based on demographics and interests, if you want to see a positive ROI.
Finding the right demographic for your Facebook Ads can be tricky. Even though Facebook let’s you choose different types of demographics when setting up your ad campaign, you may want to do some due diligence prior to creating your ads. So, here are some free tools and resources for identifying your demographic.
- Think With Google: Marketer’s Almanac
- American Fact Finder
- See a more detailed list at HubSpot
Design the Right Visual
Unlike search advertising, Facebook campaigns don’t give you the chance to show your ads to customers at the perfect time. So, your challenge is to use the right designs and visuals that grab attention at a glance. If customers weren’t thinking about your product or service beforehand, try using Faces, logos, illustrations, and important keywords to draw buyers in.
Create a Conversion Funnel
Your Facebook ads could take buyers in a lot of different directions. Often, pointing them to a page within your profile – rather than your external website – can be the best solution. For one thing, that doesn’t require them to leave Facebook. And for another, they can share your page with friends, family, and colleagues if they like what they see. After you’ve attracted the right customers and also built some trust with your leads, turning them into conversions should be an easy process.
Set Your Bids Conservatively
Although advertising rates on Facebook are generally much lower than the ones you’d expect to see on Google or the other search engines, it’s a good idea to test any new platform before committing a big portion of your budget to the job.
Watch, Study, and Adjust
Even in the world of social media, some rules of search advertising still apply. Your business can make the most out of Facebook campaigns by putting in the time to set them up and studying the results of your campaign so you can know when to expand. Keep your eyes open for new opportunities and cut off ads or markets that aren’t profitable.
Because Facebook’s advertising platform is still relatively new, competition isn’t nearly as intense as it is on Google. That means you could be able to find new fans, new sales, and better margins, all for a lot less than you expect. Give it a try today or let us know if we can help with your digital strategy.
How to Use Facebook Ads in 2017