In 2021, video marketing is more important than ever as it can help improve your Lead generation efforts at every stage in the buyer’s journey. Whether it be increasing brand recognition during the awareness stage, delighting leads during the consideration stage, or nurturing sales during the decision-making stage - and beyond. In the past few years video has left its mark and today it’s vital that marketers incorporate it into their strategy if they want to attract quality leads, delight current clients, and gain repeat business.