Out of the hundreds of cases I have been involved with, the biggest mistake attorneys make is not engaging their jurors. Capturing and sustaining their interest is paramount in winning… Read More
The success of the pre-trial research session relies heavily on the quality of the recruit. Quality in this context refers to recruitment a group of people closely resembling what the… Read More
Many attorneys feel that focus groups and mock trials are only for huge cases. This perception is not unfounded, considering the huge price that some litigation consulting companies ch… Read More
For a focus group or mock trial to produce the most usable feedback, sometimes the moderator/consultant has to play devil's advocate to get to the bottom of the participants' opinions and bi… Read More
The most traditional format for mock trials is having attorneys present the arguments of both sides. The session can be as simple as each attorney making a single 15-minute p… Read More
If all clients would approach a research project as a learning experience, and not a contest, the end-results would be more beneficial. One of the biggest mistakes I've seen in the lit… Read More
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