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The Naive Marketer And Consumer Blog
This is a marketing practitioner’s blog written with an idea to share his experiences, perspectives, observations, and thoughts on traditional marketing, social media marketing, advertising, branding, market research, customer service, and media.
2010-02-16 19:03
Most of us have been led to believe that high pricing enhances brand image and conversely low pricing affects brand image. This is the reason why marketers fear to be the lowest priced brand… Read More
2009-11-16 16:02
Every brand believes that its customer service is excellent. In reality, however, customer service across brands is mediocre. The experience is generally inconvenient, unpleasant, unsatisfa… Read More
2009-11-02 16:01
Intention to Purchase (ITP), or the equivalent of it, is a well-established brand metric, across many categories, to measure the consumers' intent to purchase a particular brand. Researchers… Read More
2009-10-06 16:29
This post is a sequel to my earlier post “Marketing challenges faced by weak brands”. In this post, I share my thoughts and suggestions for weak brands:   1) Accept reality… Read More
2009-09-24 16:45
Marketing in general is challenging, creative and glamorous but it is also laborious and harrowing, especially when the brand is weak and not in the purchase consideration set. The challenge… Read More

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